case study | Egg soldiers
ARC Inspirations:
Forecasting the Future of Out-of-Home Drinking
Forecasting the Future of Out-of-Home Drinking
Egg Soldiers partnered with ARC Inspirations to explore how the out-of-home drinking market is likely to evolve over the next 5–10 years.
ARC Inspirations
Our Client
Our Client
ARC Inspirations is a UK bar operator behind brands including Manahatta, Banyan and BOX, known for creating vibrant, experience-led social spaces in city centres.
With a strong focus on premium environments, cocktails and social occasions, ARC operates at the intersection of hospitality, nightlife and entertainment.
As consumer behaviour and drinking habits continue to shift, the business wanted to better understand how the market will evolve over the next decade and what this means for its future brand and venue strategies.
With a strong focus on premium environments, cocktails and social occasions, ARC operates at the intersection of hospitality, nightlife and entertainment.
As consumer behaviour and drinking habits continue to shift, the business wanted to better understand how the market will evolve over the next decade and what this means for its future brand and venue strategies.
ARC Inspirations
The Brief
The Brief
ARC sought a forward-looking view of how the out-of-home drinking market is likely to change over the next 5–10 years across pubs, bars and social venues.
The project explored how generational shifts, macroeconomic pressures and cultural trends are reshaping consumer behaviour, including the growing influence of Gen Z, evolving drinking habits and increasing competition from alternative social experiences.
Egg Soldiers were tasked with analysing industry data, behavioural insights and emerging signals to develop a set of hypotheses about the future market, identifying which types of venues are likely to thrive, which may struggle, and the strategic opportunities available to ARC's brands.
The project explored how generational shifts, macroeconomic pressures and cultural trends are reshaping consumer behaviour, including the growing influence of Gen Z, evolving drinking habits and increasing competition from alternative social experiences.
Egg Soldiers were tasked with analysing industry data, behavioural insights and emerging signals to develop a set of hypotheses about the future market, identifying which types of venues are likely to thrive, which may struggle, and the strategic opportunities available to ARC's brands.
ARC Inspirations x Egg Soldiers
The Result
The Result
Through deep research, behavioural analysis and industry benchmarking, Egg Soldiers developed a series of validated hypotheses about how bars, pubs and social venues will evolve over the next decade, helping inform ARC as it plots future moves in the OOH market.
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