FOOD TREND STRATEGY. GEN Z.

SAME SPORT.
NEW RULES.

Insights Lab.
Ahead of the Game.

The youthful Gen Z is a boundary-breaking demographic, energetically disrupting the status quo across food sectors.

Importantly for businesses, Gen Z's purchasing power is growing, and they are fast becoming the decision makers.

At Insights Lab by Egg Soldiers, we're working well into 2026/27 with our Gen Z food trend strategy, helping global brands both big and small confidently plan for the future.

Looking to future-proof your offer for Gen Z audiences?

Insights Lab is here to help...

Discover
Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.

FREE Download
Asian Shakeup 3.0

A direct step on from the culinary authenticity currently focused on with Asian cuisine, with purposful ‘inauthenticity’ putting a focus on flavour in a Gen Z way.

FREE Download
Big Apple Rising

Discover what's next in the UK for the wonderfully recognisable yet globally inspired 'cuisine' of New York City, which continues its rise into mainstream UK stardom

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For Gen Z Newsletter Drops

Get first access to our exclusive Gen Z food trend forecast as it drops - our top 10 topics for 2026/27 straight to your inbox

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In our FREE whitepaper

Our industry-first whitepaper cuts to the heart of Gen Z food motivations, spanning hospitality, retail and manufacturing

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GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:

Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations