FOOD TREND STRATEGY. GEN Z.

SAME SPORT.
NEW RULES.
Insights Lab.
Ahead of the Game.
The youthful Gen Z is a boundary-breaking demographic, energetically disrupting the status quo across food sectors.

Importantly for businesses, Gen Z's purchasing power is growing, and they are fast becoming the decision makers.

At Insights Lab by Egg Soldiers, we're working well into 2026/27 with our Gen Z food trend strategy, helping global brands both big and small confidently plan for the future.

Looking to future-proof your offer for Gen Z audiences?

Insights Lab is here to help...
Discover
Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.
Get the Insights Lab Food Trend Digest!
REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:


  • Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

  • Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations

  • Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots
Get the Insights Lab Food Trend Digest!
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