FOOD TREND STRATEGY.
GEN Z.
SAME SPORT.
NEW RULES.
GEN Z.
SAME SPORT.
NEW RULES.
Insights Lab.
Ahead of the Game.
Ahead of the Game.
The youthful Gen Z is a boundary-breaking demographic, energetically disrupting the status quo across food sectors.
Importantly for businesses, Gen Z's purchasing power is growing, and they are fast becoming the decision makers.
At Insights Lab by Egg Soldiers, we're working well into 2026/27 with our Gen Z food trend strategy, helping global brands both big and small confidently plan for the future.
Looking to future-proof your offer for Gen Z audiences?
Insights Lab is here to help...
Importantly for businesses, Gen Z's purchasing power is growing, and they are fast becoming the decision makers.
At Insights Lab by Egg Soldiers, we're working well into 2026/27 with our Gen Z food trend strategy, helping global brands both big and small confidently plan for the future.
Looking to future-proof your offer for Gen Z audiences?
Insights Lab is here to help...
Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.
Actionable 2026/27 Strategies.
Stay ahead with trend decks tailored to your brand, packed with real-time Gen Z signals, future forecasts and brand-ready food and format opportunities.
Co-create with our chefs and strategists in energising workshops designed to turn Gen Z insights into tangible NPD concepts, prototypes, and activation-ready formats.
Shape your Gen Z brand strategy with big-picture thinking — macro-level creative input and commercial planning built to drive relevance, resonance and results over time.
Industry-leading Gen Z food development - recipe creation and product innovation that’s bold, bespoke, and built to scale.
Supercharge your marketing with pitch packs, brand-building content and lead-gen tools designed to drive exposure and spark conversations with Gen Z-driven businesses
Experience Gen Z trends first-hand through curated food tours - exploring emerging hotspots, viral dishes and real-world Gen Z dining behaviour across key cities.
Ready to take your
food trend strategy
to the next level?
food trend strategy
to the next level?
REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27
GEN Z FOOD TRENDS HANDBOOK, 2026/27
What to expect from our FREE whitepaper:
- Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z
- Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations
- Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots
Want to win with breakfast in 2026?
Read our latest FREE forecast! Discover more from Insights Lab
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