Food Insights & Ideation | Food Trends & Customer Insight

Food Insights & Ideation

From emerging food trends and innovation workshops to in-depth customer research, our insight services give teams the clarity and inspiration needed to create commercially successful food propositions.

Brilliant brands we've worked with

What our clients say:

“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.

“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!

“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.

“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”

Tom Edwards

Commercial Director - Natural Innovations

"Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business.

"The experience is a collaborative one, and we have really enjoyed the relationship that has formed working on our last two menu projects."

Jenny McPhee

Brand Director – The Alchemist

How we do it
Two Ways We Unlock Food Innovation

At Egg Soldiers, we combine chef-led trend intelligence with real customer insight to help food brands, manufacturers and operators develop ideas that work in the real world.

Food Trends & Innovation

Chef-led trend intelligence designed to inspire product development and future-proof your food strategy.

Our Insights Lab platform translates emerging global food movements into actionable opportunities for brands, retailers and operators.

Bespoke food trend reports
Innovation & ideation workshops
Gen Z food trend strategy
Food trend safaris

Discover Insights Lab by Egg Soldiers

Customer & Market Insight

Understand what your customers actually want and why.

Our research services combine qualitative and quantitative methods to uncover the motivations, behaviours and perceptions shaping food choices.

This insight helps brands refine propositions, optimise menus and unlock new opportunities for growth.

Customer research
Market analysis
Concept testing
Menu and proposition feedback
Brand perception insight

See how we can help you succeed!

Schedule a call or meeting

F&B Concept Creation by Hospitality Specialists

What Makes Egg Soldiers Different?
Egg Soldiers' ability to translate insight directly into food strategy and development has made us the go-to for global brands.

Our team combines chefs, strategists and insight specialists to ensure trends and research are translated with tangible food concepts, menus and products in mind.

This means your team gets insight that is:
- Commercially grounded
- Chef-informed
- Built for foodservice, retail and FMCG
Who This Service is For
Our insight and ideation services support
- Hospitality operators
- FMCG marketing teams
- Retail innovation teams
- Ingredient brands
- Food manufacturers
- Food start-ups

Ready to unlock your next food idea?

Speak to our team about trend insight, customer research or innovation workshops.

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Some of our success stories:

Protein, mate: Food Brand & Concept Creation

Natural Innovations: Bespoke Trends & Insights Workshop

Hall & Woodhouse: Bespoke Food Trend Insights

P&O Cruises: Menu & Recipe Development

Oscar Mayer: Bespoke Food Trend Insights

Lakeside Food Group | Retail Innovation Food Safaris

Contact us for more on our Insights & Ideation services

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