case study | Egg soldiers
Protein, mate:
Reinventing Grab-and-Go with Clean, Protein-Led Innovation
Reinventing Grab-and-Go with Clean, Protein-Led Innovation
Egg Soldiers partnered with the founder of Protein, mate to bring to life a new QSR concept focused on delivering clean, protein-rich meals for on-the-go lifestyles.
Protein, mate
Our Client
Our Client
Our Client:
Protein, mate started life as a vision to transform grab-and-go with nutritious, high-protein meals that satisfying and scalable.
With quality, convenience and nutritional integrity at its heart, this new QSR concept needed an operational model and bespoke menu and that could balance flavour with function.
Protein, mate started life as a vision to transform grab-and-go with nutritious, high-protein meals that satisfying and scalable.
With quality, convenience and nutritional integrity at its heart, this new QSR concept needed an operational model and bespoke menu and that could balance flavour with function.
Protein, mate
The Brief
The Brief
Egg Soldiers was tasked with building the QSR brand’s F&B offer from the ground up in collaboration with its founder, guided by key market trends in clean eating, protein-forward diets, and fast-casual dining innovation.
Protein, mate x Egg Soldiers
Key Project Elements
- Trend-Led Concept StrategyFirst, we thoroughly researched and analysed QSR and consumer trends across five key areas:
- Grab & go behaviours
- High-protein and plant-based demand
- Conscious indulgence
- Simplicity and clarity in menu structure
- Identity-led brand design
- Creating the Hero: The Protein TrayThe concept was to be anchored around a standout signature dish, inspired by meals the founder created for his own families:
The Protein Tray.
Together with the founder, we created a bespoke recipe for the core protein blend, along with a lean egg-white version and a fully vegan alternative – each tailored to meet a range of dietary preferences.
The result is a product that is entirely unique to Protein, mate – differentiated, scalable and not currently found elsewhere on the market. - Delivering Real-World OutputsBeyond the food, our work ensured Protein, mate was ready to launch and scale:
Brand-Led Product Development:
From home-cooked idea to commercially viable product, engineered with nutrition and efficiency in mind.
Category Differentiation:
A distinctive identity in a saturated health-focused QSR space.
Operational Efficiency:
A streamlined system built for compact sites, with reduced prep time and minimal waste.
Foundations for Growth:
End-to-end launch support, including kitchen layout, sourcing specs, staff training and service flow.
Protein, mate
The Result
The Result
Protein, mate is now a fully realised QSR concept that balances strong nutritional values with real-world execution, with its ready-to-eat menu one of the most nutritionally driven on the high street.
Client Feedback
- “Egg Soldiers understood that I never wanted Protein, mate to feel over-engineered or forced.”
“The process was open and collaborative, carefully shaping the menu without losing the purpose of Protein, mate.”
"The end result is a customer experience that feels authentic and fresh, balancing flavour and function.”Luke Fredberg - Founder
SPECIALIST-LED
IDEATION WORKSHOPS
IDEATION WORKSHOPS
We know food teams can really benefit from working days out of the office, with our bespoke food trend workshops the perfect stimulus for honing focus and supercharging creativity.