JJ has a wealth of experience in hospitality and the casual dining sector, and extensive experience of menu development, operations, and training for PizzaExpress.

As Projects Director, JJ has extensive experience leading teams from ideation to launch across all sectors of our industry, from casual dining, QSR and pubs, to hotels, leisure and cruise liners.

Formerly the creative head of The Food People, Kateline leads our creative teams on their mission to bring exciting and relevant ideas to life for multinational retailers, global QSR, manufacturers and F&B brands.​

With over a decade of global trend translation under her belt, Kateline is an industry leader in identifying new and changing food movements across the world and converting them into relevant ideas for consumers and diners.

Tom is an expert food strategist with vast experience translating trends from across the global restaurant and retail scenes into actionable insights for major clients.

Previously food editor at WGSN, Pure NPD Insights and Food Spark, Tom delivers accessible, authoritative reports and immersive deep dives for F&B teams, inspiring innovation and driving momentum within strategic growth areas.

Lucy has vast experience developing on-trend menus and food identities for global clients, ranging from quick-service chains to high-end dining destinations.

A career that spans from pubs and breweries to training at Le Cordon Bleu and working in fine dining restaurants gives Sam a well-rounded approach to cooking and an ability to adapt to the requirements of a wide variety of food businesses.

Experience catering for major events such as the Eurovision Song Contest and The Grand National at Aintree have given him an insight into the operational side of hospitality at the highest level.

During her time there, she delivered insight-driven products for restaurants, chefs, retailers and manufacturers, providing her with an extensive understanding of the process of taking a food trend right through to a winning food concept.