New Concept Creation

Turning your vision into a successful reality.
We know launching a brand-new hospitality concept or improving an existing offer is challenging:
  • Consumer demands are changing
    Eating habits and food trends are changing at increasing speed. Do you have an on-trend menu and a pipeline of new ideas and dishes?
  • Rising costs
    Property rents, labour costs and ingredient costs are on the rise.
    Developing a rigorous P&L forecast can help you strengthen your plans.
  • Labour market challenges
    A growing skills shortage and rising labour costs means hospitality businesses must plan their labour models thoroughly.
  • Detailed operational planning
    Delivering a consistently great experience requires detailed planning; site and kitchen layouts, equipment needs, product and people flows and supply chain to name a few.
  • Development mindset
    Do you have the team and in-house expertise to develop and launch? Partnering with experts early on will help you avoid future mistakes.
  • It takes time
    The creative and development process takes time. Our team will be there with you along the journey.

Some of the concepts we've helped bring to life!

Meet the Eggs that make it happen!

  • JEMMA 'JJ' JACKSON
    Projects Director
    JJ has extensive experience leading projects and teams from ideation to launch across all sectors of our industry, from casual dining, QSR and pubs, to hotels, leisure and cruise liners.

    A well-respected figure across the F&B industry, JJ is an expert navigator of gold-standard concept creation for clients across hospitality.


    Expertise Snapshot:


    Strategic F&B

    Menu Development

    Operations

    Training

    NPD

    Innovation Management

    Trial & Test

    Product Range Launches

  • CHARLIE CASEY
    Account Director
    Charlie has invested the last 10+ years in working with start-ups and young businesses such as Farmer J and KERB food.

    Known across the world food, Charlie is an expert leader in food development, stable growth, large scale venue projects and high-level operations across the UK, Europe, and the US.

    Expertise Snapshot:


    Strategic F&B

    Menu Development

    Operations

    Training

    NPD

    Innovation management

    Trial & Test

    Product Range Launches

  • LUCY HAWTHORNE
    Creative Lead

    Lucy has vast experience developing on-trend menus for global clients, ranging from quick-service chains to high-end dining destinations.


    Her work calls upon her creativity and management skills to oversee projects and contribute towards the creation and launch of successful new concepts and menus.

    Expertise Snapshot:


    F&B Trend Strategy

    Creative Ideation

    Menu Architecture

    Paper Recipe Creation

    Culinary Identities

    Concept Design

Food experiences that inspire, deliver results, and speak for themselves.

Some of our success stories:

FREE DOWNLOAD

EGG SOLDIERS SHOWCASE: NEW CONCEPT CREATION

Discover our new concept creation process!
Dig Deeper with Egg Soldiers
Discover how we can help your business:
Our track record for success spans multinational retailers, global QSR, manufacturers and F&B brands, delivering outstanding culinary narratives that reach consumers in a big way
Helping you turn your F&B vision into a successful reality.
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Download FREE showcase
Create the ideal, on-trend menu for your brand and kitchen.
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Download FREE showcase
An external, expert, fresh-eyes view on your hospitality business performance
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Download FREE showcase
Business Consultancy
Partner with the food experts for longer term F&B strategy solutions
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Cutting-edge food trend analysis to drive innovation and winning strategies for your business.
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The perfect stimulus for honing focus and supercharging creativity
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Unique food tours - immersive learnings, innovation thought starters and genuine 'eureka' moments
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Comprehensive graphic design across both digital and print media.
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Insightful research for a competitive edge in the hospitality industry
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