Concept Creation
Helping you to deliver a hospitality experience that lasts
Our specialists work alongside founders and stakeholders to co-create winning concepts that combine your vision, our expertise, extensive research and our combined creativity.
Our bespoke approach is ideal for those seeking an end-to-end new concept creation service.
Some of the concepts we've helped bring to life!
Why Egg Soldiers?
- Bringing Life To An Idea, TogetherWe work directly alongside founders and stakeholders,
challenging and building on ideas ensures the vision is brought to life in the best way. - The Experience JourneyOffering great tasting, good quality food & drink is just the start - each step of the journey is planned to ensure your guests get the best experience throughout.
- Operational SuccessOur tried-and-tested systems and processes ensure your guests can enjoy the experience of the restaurant, unaware of the hustle and bustle behind the scenes.
- Trained TeamGreat service and management by a friendly, well-trained and motivated team will elevate the customer experience from good to great.
We'll train your team and help them take over the reins, ensuring your new restaurant concept is set for future success!
Meet the Eggs that make it happen!
- JEMMA 'JJ' JACKSONProjects DirectorJJ has extensive experience leading projects and teams from ideation to launch across all sectors of our industry, from casual dining, QSR and pubs, to hotels, leisure and cruise liners.
A well-respected figure across the F&B industry, JJ is an expert navigator of gold-standard concept creation for clients across hospitality.
Expertise Snapshot:
Strategic F&B
Menu Development
Operations
Training
NPD
Innovation Management
Trial & Test
Product Range Launches
- CHARLIE CASEYAccount DirectorCharlie has invested the last 10+ years in working with start-ups and young businesses such as Farmer J and KERB food. He strives on creative and process driven projects with expertise in ergonomics, operational pillars, and building from the ground up.
Known across the world food, Charlie is an expert leader in food development, stable growth, large scale venue projects and high-level operations across the UK, Europe, and the US.Expertise Snapshot:
Strategic F&B
Menu Development
Operations
Training
NPD
Innovation management
Trial & Test
Product Range Launches
- LUCY HAWTHORNECreative Lead
Lucy has vast experience developing on-trend menus and food identities for global clients, ranging from quick-service chains to high-end dining destinations.
Her work calls upon her creativity and management skills to oversee projects and contribute towards the creation and launch of successful new concepts and menus.Expertise Snapshot:
F&B Trend Strategy
Creative Ideation
Menu Architecture
Paper Recipe Creation
Culinary Identities
Concept Design
Some of our success stories: