Egg Soldiers: In the Media

From viral pistachio milk chocolate bars, to Irish-Chinese spice bags, the drivers of social media success can be tricky to unpick, but there are often learnings to take away, Tom Gatehouse of Egg Soldiers suggests

Egg Soldiers’ Tom Gatehouse assesses the trajectory of flame-focused food and suggests the technique can work in perfect harmony with innovators in the plant-forward space

While historically banished to the realms of ‘bland’ and ‘boring’, British cuisine continues to be expertly yanked back onto the culinary map by pioneering operators making their own rules, writes Egg Soldiers’ Tom Gatehouse

A new, younger type of consumer is emerging in the artisan sector. But what are they looking for, and how can retailers meet their needs?

What do neighbourhood clubhouse brand Bubba Oasis, co-working space and hostel concept Selina, and Manchester creative multi-concept DIECAST have in common? They are driven by evolving consumer behaviours and an emerging trend for lifestyle hospitality, writes Egg Soldiers’ Tom Gatehouse

There’s no hospitality handbook when it comes to unpicking the puzzle that is Gen Z, but diverse brands like Wingstop, Humble Crumble and Bubba Oasis are emerging as flagbearers for this much misunderstood demographic, writes Tom Gatehouse of Egg Soldiers

Egg Soldiers examines the contrasting approaches to loyalty at Greggs and Pret A Manger - and asks whether the fast-moving world of web3, decentralization and virtual reality could inform the next generation of consumer apps

The snacking market in the UK is storming, but just what are consumers looking for? Speciality Food speaks to trend watchers, industry experts and cutting-edge brands to find out

What do McDonald's new menu tweaks, Honest Burgers Ltd’s forthcoming QSR concept, and the social media hype of Supernova Burger have in common? Egg Soldiers explores the phenomenon of the smash burger and its prospects for mainstream success

Insights Lab gives its take on sweet/spicy flavour pairings, tackling trend trajectories and potential category expansions for moments of sweetened, complex heat

In the first of our new monthly column for MCA Insight, Egg Soldiers' senior trends strategist Tom Gatehouse delves into evolving street food trends, spotlighting 'less-considered' regional Asian as a potential interest area for UK hospitality

Insights Lab discusses the rise of the Taiwanese beverage in the UK mainstream, spotlighting key factors and consumer motivations

Egg Soldiers identifies three potential hotspots to consider for NPD teams looking ahead to Easter 2025

From the well-known Aperol Spritz and Negroni to up-and-coming trends like Amaro, Speciality Food discovers how retailers can sell popular before and after dinner drinks

Speciality Food delves into the new wave of dried meat snacks to find out how fine food retailers can make the trend work for them

Egg Soldiers' Kateline Porritt gives her take on how to make F&B a success for hotels

Our Senior Trends Strategist, Tom, spotlights 'Third Culture Cooking' as a real trend to watch in 2024

Insights Lab have been pouring over Christmas dishes for 2024/25 retail product inspiration, pulling concepts and combinations from the best and brightest to produce a comprehensive, market-first report for food professionals looking to get ahead on next year

For this webinar FEA hosted hospitality trend experts, Egg Soldiers, as part of our 2023 autumn webinar series where Kateline Porritt presented critical learnings from their impressive portfolio of projects and shone a light on 2024 trends.

MCA explores the up-and-coming brands looking to take on the dominant pizza chains

The pub chain’s commitment to quality and value for money, as well as understanding of its customers and place in the community, have helped ‘Spoons’ record an operating profit for the first time since 2019

MCA explores how the fast-evolving space will push boundaries and become "more and more bold"

Our Head of Trends, Kateline Porritt, highlights Southeast Asian cuisine with mala spice, and the Mexican holiday Día de los Muertos (the Day of the Dead) which falls around Halloween, as areas operators should focus on for Halloween 2024

The evolution of F&B was brought to the front of minds at the 20th Annual Hotel Conference, as the biggest names in hospitality met in Manchester to discuss the changes that need to be made to drive positive change in the industry.

Our Head of Trends, Kateline Porritt, discusses the four pillars that influence change and how our economy, environment, technology and people influence change

Insights Lab's Kateline Porritt was a guest speaker at the Annual Hotel Conference last month, with our Head of Trends spotlighting how hotel operators can negotiate the financial crisis and create successful dining concepts that elevate overall experiences

Insights Lab by Egg Soldiers tackles early-stage product ideation for Halloween 2024, highlighting flavour riffs from Southeast Asia, next-level edible cocktail garnishes, and Day of the Dead specials as evolving hot spots

Prices are soaring in restaurants and not just because of food inflation, chefs and owners tell Harry Wallop

MCA explores the potential for insects to appear on more restaurant menus

MCA hears why the Franco Manca and Real Greek brands hit the mark for simplicity, authenticity and affordability

Kateline Porritt, head of trends at Egg Soldiers, leads a panel discussion on the approach to new product development and creating the right menu mix, asking guests about processes, cross-business workflows and how they go about testing.