“Egg Soldiers struck the perfect balance between inspiration and practicality. Both tours have been exciting, focused and genuinely inspiring, but crucially practical too.

“They opened our eyes to new food ideas while keeping supermarket realities front of mind, helping us translate experiences into frozen and fresh NPD ideas that make sense commercially.

“We’re already developing and pitching new SKUs directly inspired by the tours!”

“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.

“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!

“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.

“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”

"Egg Soldiers were quick to understand our brief and vision in the new industry of cultivated meat, and helped us with our product development to quickly create a delicious end product.

"The level of quality, care and professionalism was highly appreciated, and we were extremely happy with the end product. The training and handover was also excellent, providing utmost confidence to our in house chef.

"We would highly recommend the Egg Soldiers team, and would definitely work with them again."

"The team found the session very insightful and really liked the approach they took to share the different trends identified."

Egg Soldiers' development process was comprehensive and engaging, with the team's diverse set of skills invaluable assets for us during what was an important project.

We tasked them with an evolution of our Café's food offer, one that would both appeal to a new audience and excite our existing customers, and the team created innovative solutions for modernising dishes while celebrating core Morrisons food values and product.

Egg Soldier's hands-on support for our food team throughout the project further highlighted their operational expertise and hospitality knowledge.

Our initial plan was to gradually roll out the new menu over time, but we had such confidence with the new offer that we decided on a full rollout across our estate.

It was a pleasure to work with them, and the feedback from our customers has been really positive since launch – we've seen an uptick in café engagement across demographics and increases across all key performance indicators.