"Egg Soldiers' development process was comprehensive and engaging, with the team's diverse set of skills invaluable assets for us during what was an important project.
"We tasked them with an evolution of our Café's food offer, one that would both appeal to a new audience and excite our existing customers, and the team created innovative solutions for modernising dishes while celebrating core Morrisons food values and product.
"Egg Soldier's hands-on support for our food team throughout the project further highlighted their operational expertise and hospitality knowledge.
"Our initial plan was to gradually roll out the new menu over time, but we had such confidence with the new offer that we decided on a full rollout across our estate.
"It was a pleasure to work with them, and the feedback from our customers has been really positive since launch – we've seen an uptick in café engagement across demographics and increases across all key performance indicators."