Oscar Mayer:
UK Trend Insight & Food Intelligence

Project Overview

Egg Soldiers' trends & insights arm, Insights Lab, was commissioned to provide leading food manufacturer Oscar Mayer with year-long food intelligence from global hospitality to ignite and inspire its F&B development team.

Insights Lab kept in close contact with Oscar Mayer across the year, allowing the team to choose food topics, formats and/or cuisines of particular interest to them, returning promptly with distilled and translated food insights to boost knowledge and understanding of current and emerging F&B trends.

Egg Soldiers x Oscar Mayer:
Our Approach

Interest Areas Download
& Food Trend Deep Dives

Our Head of Trends, Kateline Porritt, held briefing meetings with the Oscar Mayer leadership to download current F&B interest areas, discussing and identifying key trend/format touchpoints for intelligence reports to ensure our bespoke insights were tangible and relevant to their business categories.

Egg Soldiers' insight specialists then got to work researching points of interest across dishes, cuisines, serve styles and ingredients on the chosen topic, sourced from hundreds of the latest and most relevant of global hospitality innovators, with a particular focus on the UK, NYC, LA and Sydney.

Validation, Translation
& 'Real' Intelligence

With data points collected, identified using our expert chef vantage point and unrivalled food trend expertise; Insights Lab moved to the 'Quant-Theming' stage of its unique methodology - the accurate distilling of insights into actionable intelligence, made possible through in-depth internal workshops and data analysis cross-referencing.

Oscar Mayer received multiple bespoke reports produced via the above process, with each deep-dive including concise and compelling food & drink inspiration to drive the development of winning culinary strategies.