case study | Insights Lab by Egg soldiers
Natural Innovations:
Standout plant-based trend opportunities and future NPD inspiration
Standout plant-based trend opportunities and future NPD inspiration
Insights Lab by Egg Soldiers hosted Natural Innovations for an inspiring trends & insights workshop on plant-based food inspiration, unlocking broader development horizons with trend-led NPD
Natural Innovations
The Project Foundations
The Project Foundations
Our Client:
Natural Innovations is a UK-based food manufacturer providing plant-based ingredient solutions for leading global brands.
The Brief:
Formerly Freshcut Foods, the brand sought expert fresh eyes as part of its evolving innovation function - adding to the fire of creativity by showcasing and bringing to life potential development horizons with trend-focused, plant-based food.
Natural Innovations is a UK-based food manufacturer providing plant-based ingredient solutions for leading global brands.
The Brief:
Formerly Freshcut Foods, the brand sought expert fresh eyes as part of its evolving innovation function - adding to the fire of creativity by showcasing and bringing to life potential development horizons with trend-focused, plant-based food.
Insights Lab by Egg Soldiers
Our Approach
Our Approach
Bespoke Trends & Insights Report
A targeted report on standout plant based trends and future innovation opportunities relevant to the needs of current Natural Innovations’ customers and future targets
Trends & Insights Presentation & Workshop
A creative workshop session with the team on innovative F&B concept & themes, delving into our analysis on how plant-based trends are being translated across markets.
A targeted report on standout plant based trends and future innovation opportunities relevant to the needs of current Natural Innovations’ customers and future targets
Trends & Insights Presentation & Workshop
A creative workshop session with the team on innovative F&B concept & themes, delving into our analysis on how plant-based trends are being translated across markets.
Our Outputs
- Interactive Trend ImmersionTargeted, relevant & actionableWe presented our trends & insights report during an engaging session featuring multiple topic areas - breaking down and spotlighting interest areas on the cusp of the mainstream food industry.
- New Product OpportunitiesBespoke to BrandTogether, Egg Soldiers and Natural Innovations tasted and reviewed creative product options spotlighted by our trend research, co-creating potential concepts through hands-on team activities.
- Actionable Strategies for TargetsCurrent & further out inspirationCreative language played a key part in our trends workshop, for both brand customers and end consumers, with the group exploring future-leaning pivots from the plant-based norm for new and existing targets.
Natural Innovations: Testimonial
SPECIALIST-LED
IDEATION WORKSHOPS
IDEATION WORKSHOPS
We know food teams can really benefit from working days out of the office, with our bespoke food trend workshops the perfect stimulus for honing focus and supercharging creativity.