Stadia, Racecourse & Events
Food & Beverage Development
Food & Beverage Development
Egg Soldiers specialise in food and beverage development for stadia and major event venues, building concepts and menus that drive throughput and stand up to intense service pressure.
From stadium food concept creation and menu development, to operational audits, labour optimisation and rollout support, we strengthen hospitality offers that must perform under intense service pressure, match after match, event after event.
Strategic F&B concepts built for volume, speed and commercial performance
Trusted by leading stadia, racecourses and hospitality operators
We work with international operators, governing bodies and venue owners to develop and optimise F&B offers
Our experience spans offers across GA & GA+ kiosks and spaces, premium lounges, bars, hospitality suites and boxes, and stand-alone fanzones, with a clear focus on commercial viability and operational delivery:
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Football stadia - Multi-use arenas
- Racecourses
- Conference and event venues
- Premium hospitality and corporate spaces
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How We Support Stadia, Racecourse & Event Hospitality
Every stadium, arena and event venue is different.
Some projects call for end-to-end F&B development, while others need targeted support, such as menu re-development, operational optimisation, or premiumisation.
Some projects call for end-to-end F&B development, while others need targeted support, such as menu re-development, operational optimisation, or premiumisation.
| Stadia F&B Audits & Opportunity Reviews We visit your site to perform a fresh-eyes review: a diagnostic deep-dive into your current offer to identify commercial, operational and guest-experience opportunities, all with the understanding of the guest expectation and the operational parameters match-day and non-match day offers bring. Typically includes:
Best for: Venues seeking clarity before change, operators under performance pressure, F&B teams in need of support or bolstering, or estates planning phased improvements |
| Food & Drink Concept Creation We lead the way in creating a clear, ownable F&B direction aligned to your guest, venue DNA and operational reality. Typically includes:
Best for: New stadium visions, major refurbishments, or offers that have lost relevance. |
| Premium hospitality & lounge elevations Elevate food and drink offers in suites, lounges and corporate hospitality environments. Typically includes:
Best for: Premium upgrades, yield improvement and guest experience differentiation. |
| Fanzone - New Concept Creation We can help you create compelling food concepts to sit within your new Fanzone, and help with design and planning of the overall space and guest journey, creating offers to make your stadia a destination and consideration pre and post-match. Typically includes:
Best for: New space developments and new grounds. |
| Dish Development Our team of experienced development chefs create Retail & Hospitality dishes in high-performing menus designed to build into creating a memorable experience for your fans. Each menu and dish delivers on quality and consistency without compromise on speed of service and margins. Typically includes:
Best for: Menu refreshes, quality uplift, simplification or performance-driven change. |
| Training, rollout & implementation support We partner with you and your teams to new concepts, menus and dishes land successfully in live service. Typically includes:
Best for: Launches, rebrands and multi-site rollouts. |
Why Egg Soldiers?
Egg Soldiers blends strategic food and beverage thinking with hands-on operator experience, allowing us to create stadia and event hospitality solutions that excel.
Our team has led high-volume kitchens, trained large-scale teams and delivered change across complex F&B operations, ensuring every recommendation is commercially robust, operationally realistic and built for the pressures of event-day delivery.
Our team has led high-volume kitchens, trained large-scale teams and delivered change across complex F&B operations, ensuring every recommendation is commercially robust, operationally realistic and built for the pressures of event-day delivery.
Let’s raise the standard of stadia food & drink.
Whether you’re launching something new or refreshing an established offer, we help you build food and drink experiences that resonate with guests and work for teams at scale.
Dig Deeper with Egg Soldiers
Discover how we can help your business:
Our track record for success spans multinational retailers, global QSR, manufacturers and F&B brands, delivering outstanding culinary narratives that reach consumers in a big way
Helping you turn your F&B vision into a successful reality.
Create the ideal, on-trend menu for your brand and kitchen.
An external, expert, fresh-eyes view on your hospitality business performance
Business Consultancy
Partner with the food experts for longer term F&B strategy solutions
Cutting-edge food trend analysis to drive innovation and winning strategies for your business.
The perfect stimulus for honing focus and supercharging creativity
Unique food tours - immersive learnings, innovation thought starters and genuine 'eureka' moments
Comprehensive graphic design across both digital and print media.
Insightful research for a competitive edge in the hospitality industry
Discover our new concept creation process!
Discover our menu development process!
Discover our strategic process!
Get in touch
Leave us a message and we'll get back to you