Operational Audits & Menu Strategy

Be the Best Version of You

An external, expert, fresh-eyes view on your hospitality business performance including customer experience journey, menu and food review, kitchen setup and operations.
New restaurant creation consultant

Some of the brands we've helped optimise their outputs!

What our clients say:
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Operational Audits & Menu Strategy

Why choose Egg Soldiers?

  • Brand and Customer
    We analyse your brand look and feel and how well it resonates with your target customers. Ensuring the brand appeals to the target market is key for any business.
  • Customer Experience
    A positive customer experience is vital to any business.
    To give us the full picture, we'll evaluate all main touchpoints of the customer journey, including site design, external and internal signage, interaction points and POS material.
  • The Competition
    Understanding how your business compares to the market leaders is a key tool.

    We'll benchmark your closest competitors - local, national and global. Taking learnings from this analysis can help you develop a unique market positioning.
  • Menu Performance
    A full review of all food and drink against in-house specs, our culinary views, a gap analysis and future menu plan - giving you a clear action plan for dishes to keep / improve / replace.
  • Trend Alignment
    Staying on-trend is vital when it comes to attracting new customers and ensuring existing customers keep coming back. We'll challenge your offer, helping you identify what is a trend and what is a fad, and recommend the main values your brand should adopt.
  • Menu Analysis
    A full review of your menu structure, brand fit, tiering and prices, along with a menu gap analysis. A great menu will maximise the spend opportunity whilst ensuring quality, value and the vital brand experience.
  • Your Team
    Your team are the face and voice of the brand. We'll review your team set-up and role responsibilities, along with a review of your training material - identifying gaps, making recommendations and suggested improvements.

  • Kitchen & Processes
    Clear improvement plan for your operation. This includes kitchen setup, equipment suitability, supply chain, kitchen layouts and operating standards. A drawn up Gold Standard kitchen layout.
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Some of our success stories:

Costa Coffee: Food Strategy Review & Transformation
Leading coffee chain Costa enlisted Egg Soldiers to review and validate its existing UK food strategy across specific categories
Loungers: Operational Audit & Strategy
Improving kitchen operations
The Alchemist: Food Offer Review, New Menu Strategy and Recipe Development
Egg Soldiers worked with The Alchemist to revamp its food offer over two dedicated projects, with the creative cocktail chain keen to breathe new life into its range of restaurant menus
Côte Restaurants: Food Strategy & Menu Development
Côte brought Egg Soldiers in to support its creation of a new, dynamic food identity for its French brasserie-style restaurants
SushiDog: Menu Review & Food Strategy
QSR sushi roll brand SushiDog sought out Egg Soldiers for a review of its menu offering and pricing strategy, with a view to improving its food approach and implementation
Away Resorts: Menu Offer Review & Food Strategy
Leading holiday park operator Away Resorts comissioned Egg Soldiers to conduct a 'fresh-eyes' menu offer and operational review of five of its sites