Operational Audits & Menu Strategy

Be the Best Version of You

An external, expert, fresh-eyes view on your hospitality business performance including customer experience journey, menu and food review, kitchen setup and operations.

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Some of the brands we've helped optimise their outputs!

Operational Audits & Menu Strategy
Why choose Egg Soldiers?

Brand and Customer

We analyse your brand look and feel and how well it resonates with your target customers. Ensuring the brand appeals to the target market is key for any business.
Customer Experience

A positive customer experience is vital to any business.
To give us the full picture, we'll evaluate all main touchpoints of the customer journey, including site design, external and internal signage, interaction points and POS material.
The Competition

Understanding how your business compares to the market leaders is a key tool.

We'll benchmark your closest competitors - local, national and global. Taking learnings from this analysis can help you develop a unique market positioning.
Menu Performance

A full review of all food and drink against in-house specs, our culinary views, a gap analysis and future menu plan - giving you a clear action plan for dishes to keep / improve / replace.
Trend Alignment

Staying on-trend is vital when it comes to attracting new customers and ensuring existing customers keep coming back. We'll challenge your offer, helping you identify what is a trend and what is a fad, and recommend the main values your brand should adopt.
Menu Analysis

A full review of your menu structure, brand fit, tiering and prices, along with a menu gap analysis. A great menu will maximise the spend opportunity whilst ensuring quality, value and the vital brand experience.
Your Team

Your team are the face and voice of the brand. We'll review your team set-up and role responsibilities, along with a review of your training material - identifying gaps, making recommendations and suggested improvements.
Kitchen & Processes

Clear improvement plan for your operation. This includes kitchen setup, equipment suitability, supply chain, kitchen layouts and operating standards. A drawn up Gold Standard kitchen layout.

What our clients say:

Loungers undertook one of its largest and most ambitious projects ever and called on Stefan to help. The 'resetting' of our kitchens in terms of process, kit and standards was a mammoth task and challenged a lot of our existing ways of working. The guidance, teaching and implementation was carefully curated and delivered; the results were game changing.

Loungers simply wouldn't be the business it is today without the huge Back of House transformational project, that Stefan was integral to. Also, a top chap to work with.

Jake Bishop

Co-Founder - Loungers

Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business. It absolutely isn't a one size fits all approach. The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects.

Jenny McPhee

Brand Director – The Alchemist

The Egg Soldiers team have been a valuable asset to our pub kitchens, their expertise has allowed us to revamp our layouts and operations, resulting in increased efficiencies and streamlined processes.

Thanks to their guidance we're able to serve our guests faster, even on our busiest days, we have been extremely happy with the positive results.

Lewis Allington

Head of Food - St Austell Brewery

Côte is going through an exciting period of change, with our food ID and strategy crucial to the journey.

As such, we decided to find a dynamic, highly-experienced food development agency with a unique approach to support us in its creation, and Egg Soldiers was more than up to the task.

The team showed remarkable attention to detail and a passion for the creative throughout. They guided us through every step with confidence and care, co-creating with our food team and delivering outstanding results that perfectly align with our food philosophy, both for now and for the future.

Toph and Stefan are both genuine experts, and I highly recommend them and their (Egg) Soldiers.

Steve Allen

Executive Chef - Côte Restaurants

Meet the Eggs that make it happen!

'JJ' JACKSON

Projects Director

JJ has extensive experience leading projects and teams from ideation to launch across all sectors of our industry, from casual dining, QSR and pubs, to hotels, leisure and cruise liners.

Expertise Snapshot:

Strategic F&B
Menu Development
Operations
Training
NPD
Innovation Management
Trial & Test
Product Range Launches
JOE PAYNE

Senior Development Chef

A classically trained chef with years of Michelin-level experience, Joe leads our culinary team in the development of standout menus, while also being the guiding hand on gold-standard training and implementation.

Expertise Snapshot:

Creative Ideation
Dish & Recipe Development
Food Styling
Training & Launch Support
NPD
Culinary Auditing
CHARLIE CASEY

Account Director

Charlie has invested the last 10+ years in working with start-ups and young businesses such as Farmer J and KERB food. He strives on creative and process driven projects with expertise in ergonomics, operational pillars, and building from the ground up.

Expertise Snapshot:

Strategic F&B
Menu Development
Operations
Training
NPD
Innovation Management
Trial & Test
Product Range Launches
LUCY HAWTHORNE

Creative Lead

Lucy has vast experience developing on-trend menus and food identities for global clients, ranging from quick-service chains to high-end dining destinations.

Expertise Snapshot:

F&B Trend Strategy
Creative Ideation
Menu Architecture
Paper Recipe Creation
Culinary Identities
Concept Design

Some of our success stories:

Costa Coffee: Food Strategy Review & Transformation

Leading coffee chain Costa enlisted Egg Soldiers to review and validate its existing UK food strategy across specific categories

Loungers: Operational Audit & Strategy

Improving kitchen operations

The Alchemist: Food Offer Review, New Menu Strategy and Recipe Development

Egg Soldiers worked with The Alchemist to revamp its food offer over two dedicated projects, with the creative cocktail chain keen to breathe new life into its range of restaurant menus

Côte Restaurants: Food Strategy & Menu Development

Côte brought Egg Soldiers in to support its creation of a new, dynamic food identity for its French brasserie-style restaurants

SushiDog: Menu Review & Food Strategy

QSR sushi roll brand SushiDog sought out Egg Soldiers for a review of its menu offering and pricing strategy, with a view to improving its food approach and implementation

Away Resorts: Menu Offer Review & Food Strategy

Leading holiday park operator Away Resorts comissioned Egg Soldiers to conduct a 'fresh-eyes' menu offer and operational review of five of its sites

Contact us for more information on business reviews

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Be the Best Version of You

Operational Audits & Menu StrategyWhy choose Egg Soldiers?

Operational Audits & Menu Strategy
Why choose Egg Soldiers?