Insights Lab: Inspiring Innovation

How do you turn a food trend into a product reality?

‘Trends’ are everywhere, and it takes real experience to cut through the noise and spotlight those most relevant to your brand, giving you the confidence to push ahead with the right concept ideas.

At Insights Lab by Egg Soldiers, decades of experience comes together with a finely-tuned methodology and chef-led creativity to identify trend movements and translate them into actionable product strategies.

Meet Our Leaders

Kateline Porritt

Head of Trends

Kateline is a master at identifying new and changing food movements across the world and converting them into actionable insights that make a real impact.

Formerly the creative head of The Food People and a seasoned chef, product developer and NPD manager; Kateline leads the Insights Lab on its mission to bring exciting and relevant ideas to life for multinational retailers, global QSR, manufacturers and F&B brands.
Tom Gatehouse

Senior Trends Strategist

Tom is an expert food strategist with vast experience translating trends from across the global restaurant and retail scenes into actionable insights for major clients.

Previously food editor at WGSN, Pure NPD Insights and Food Spark, Tom delivers accessible, authoritative reports and immersive deep dives for F&B teams, inspiring innovation and driving momentum within strategic growth areas.
Hannah Atton

Trends & Insights Analyst

Hannah is an F&B insights specialist with years of experience inspiring product innovation for key global brands via creative reports that deliver valuable market intelligence.

Her background in Food Science & Nutrition, NPD and R&D enables her to unravel cutting-edge research into actionable recommendations to drive customer-focused innovation and winning food strategies.

Insights Lab by Egg Soldiers

How It Works

TREND
SENSE

Supported by our unique chef vantage point, our insight specialists identify evolving food trend movements directly relevant to your business goals and consumer lens.

VALIDATION
& TRANSLATION

Our unique 'Quant-Theming' process includes extensive data sets and comprehensive market research, producing validated & tangible results that you can trust.

REAL
INTELLIGENCE

Driven by our bespoke research and analysis, we provide detailed and relevant reports and immersive workshops to inspire NPD teams and drive innovation in your business.

FREE DOWNLOAD:
Food Trend to Food Concept

What to expect:

Understand the state-of-play with Asian-inspired chicken with an expert-led overview, innovator examples, and a spotlight on potential opportunity areas for the UK market.

Journey with us through fried/breaded chicken seasoning opportunities, exploring viable retail applications and digesting analysis.

Discover a brand-new retail seasoning concept as an example of our 'trend to concept' methodology, with the team discussing ingredient builds and suitability for the UK market.