Insights Lab: Inspiring Innovation

How do you turn a food trend into a product reality?

‘Trends’ are everywhere, and it takes real experience to cut through the noise and spotlight those most relevant to your brand, giving you the confidence to push ahead with the right concept ideas.

At Insights Lab by Egg Soldiers, decades of experience comes together with a finely-tuned methodology and chef-led creativity to identify trend movements and translate them into actionable product strategies.
Insights Lab
An Egg Soldiers production
Some of the brilliant brands our award-winning agency has worked with:
Meet Our Leaders
  • Kateline Porritt
    Head of Trends
    Kateline is a master at identifying new and changing food movements across the world and converting them into actionable insights that make a real impact.

    Formerly the creative head of The Food People and a seasoned chef, product developer and NPD manager; Kateline leads the Insights Lab on its mission to bring exciting and relevant ideas to life for multinational retailers, global QSR, manufacturers and F&B brands.
  • Tom Gatehouse
    Senior Trends Strategist

    Tom is an expert food strategist with vast experience translating trends from across the global restaurant and retail scenes into actionable insights for major clients.


    Previously food editor at WGSN, Pure NPD Insights and Food Spark, Tom delivers accessible, authoritative reports and immersive deep dives for F&B teams, inspiring innovation and driving momentum within strategic growth areas.

Insights Lab by Egg Soldiers

How It Works

TREND
SENSE
Supported by our unique chef vantage point, our insight specialists identify evolving food trend movements directly relevant to your business goals and consumer lens.
VALIDATION
& TRANSLATION
Our unique 'Quant-Theming' process includes extensive data sets and comprehensive market research, producing validated & tangible results that you can trust.
REAL
INTELLIGENCE
Driven by our bespoke research and analysis, we provide detailed and relevant reports and immersive workshops to inspire NPD teams and drive innovation in your business.
REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:


  • Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

  • Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations

  • Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots
Need hands-on support for your innovation strategy?
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Welcome to
Insights Lab by Egg Soldiers
Bespoke, Chef-Inspired Food Intelligence.
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