Insights Lab:
Bespoke Trend Reports

We identify and distill insights into bespoke, usable recommendations designed to help your business thrive
1. Targeted Insight
Concise and compelling food intelligence
to inspire F&B teams and drive innovation
A multi-tiered pricing approach designed
for businesses of all sizes
Dynamic collaboration to understand your business and identify needs & opportunities
2. Succinct Delivery
3. Flexible Services
Insights Lab:
An Egg Soldiers Production
Some of the brands our agency has worked with:
Need hands-on support for your innovation strategy?
Genuine points of difference for standout food & drink brands
Are you ready to ignite your food innovation strategies?
Insights Lab is constantly analysing evolving movements in global food & drink, drawing from the expert chef vantage point of Egg Soldiers' award-winning team to confidently identify evolving trend movements
Our unique methodology combines bespoke 'Quant-Theming', extensive data sets from leading providers, and comprehensive customer & market analysis, delivering tangible & relevant results that you can trust
We translate trend insight into actionable product direction, delivered via immersive reports and engaging workshops to inspire NPD teams and drive innovation in your business.
Meet Our Leaders
  • Kateline Porritt
    Head of Trends
    Kateline is a master at identifying new and changing food movements across the world and converting them into actionable insights that make a real impact.

    Formerly the creative head of The Food People and a seasoned chef, product developer and NPD manager; Kateline leads the Insights Lab on its mission to bring exciting and relevant ideas to life for multinational retailers, global QSR, manufacturers and F&B brands.
  • Tom Gatehouse
    Senior Trends Strategist

    Tom is an expert food strategist with vast experience translating trends from across the global restaurant and retail scenes into actionable insights for major clients.

    Previously food editor at WGSN, Pure NPD Insights and Food Spark, Tom delivers accessible, authoritative reports and immersive deep dives for F&B teams, inspiring innovation and driving momentum within strategic growth areas.

  • Hannah Atton
    Trends & Insights Analyst

    Hannah is an F&B insights specialist with years of experience inspiring product innovation for key global brands via creative reports that deliver valuable market intelligence.

    Her background in Food Science & Nutrition, NPD and R&D enables her to unravel cutting-edge research into actionable recommendations to drive customer-focused innovation and winning food strategies.

Food Trend to Food Concept

What to expect:

  • Understand the state-of-play with Asian-inspired chicken with an expert-led overview, innovator examples, and a spotlight on potential opportunity areas for the UK market.

  • Journey with us through fried/breaded chicken seasoning opportunities, exploring viable retail applications and digesting analysis.

  • Discover a brand-new retail seasoning concept as an example of our 'trend to concept' methodology, with the team discussing ingredient builds and suitability for the UK market.

  • Understand possible range expansions, backed up by AI-led product concept showcases.
Discover our UK Hospitality Food & Drink Trends To Watch 2023/24
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Insights Lab offers an affordable suite of F&B insight report packages to help your business thrive.

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Insights Lab by Egg Soldiers

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One F&B topic, one-page PDF format. Short, sharp food intelligence