Insights Lab: Inspiring Innovation

How do you turn a food trend into a product reality?

‘Trends’ are everywhere, and it takes real experience to cut through the noise and spotlight those most relevant to your brand, giving you the confidence to push ahead with the right concept ideas.

At Insights Lab by Egg Soldiers, decades of experience comes together with a finely-tuned methodology and chef-led creativity to identify trend movements and translate them into actionable product strategies.

What our clients say:

“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.

“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!

“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.

“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”

Tom Edwards

Commercial Director - Natural Innovations

Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business. It absolutely isn't a one size fits all approach. The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects.

Jenny McPhee

Brand Director – The Alchemist

Meet Our Leaders

Kateline Porritt

Head of Trends

Formerly the creative head of The Food People, Kateline leads our creative teams on their mission to bring exciting and relevant ideas to life for multinational retailers, global QSR, manufacturers and F&B brands.

With over a decade of global trend translation under her belt, Kateline is an industry leader in identifying new and changing food movements across the world and converting them into relevant ideas for consumers and diners.
Tom Gatehouse

Senior Trends Strategist

Tom is an expert food strategist with vast experience translating trends from across the global restaurant and retail scenes into actionable insights for major clients.

Previously food editor at WGSN, Pure NPD Insights and Food Spark, Tom delivers accessible, authoritative reports and immersive deep dives for F&B teams, inspiring innovation and driving momentum within strategic growth areas.

Take your food trend strategy to the next level

Need a new voice to shine an actionable spotlight on the trends most relevant to your brand?

Our industry-leading team is ready to help!

Speak to one of our specialists Book a FREE demo

Welcome to
Insights Lab by Egg Soldiers

Bespoke, Chef-Inspired Food Intelligence.

Bespoke
Trend Reports

Concise & compelling food intelligence to inspire F&B teams and drive innovation within your business

Specialist-Led
Food Trend Workshops

Engaging & interactive concept workshops to ignite team creativity and inspire future innovation

Immersive
Food Trend Safaris

Chef-made, specialist-driven food tours to unlock unique and actionable insights for your brand

*GEN Z*
Food Trend Strategy

Unpick the Gen Z puzzle with pioneering trend strategies, disruptive development inspiration & actionable business pivots

Discover more from Insights Lab

Content Hub

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Takeaways

Grab our latest whitepapers, insight snapshots & downloadable reports

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