Insights Lab:
Bespoke Trend Reports

We identify and distill insights into bespoke, usable recommendations designed to help your business thrive
1. Targeted Insight
Concise and compelling food intelligence
to inspire F&B teams and drive innovation
A multi-tiered pricing approach designed
for businesses of all sizes
Dynamic collaboration to understand your business and identify needs & opportunities
2. Succinct Delivery
3. Flexible Services
Insights Lab:
An Egg Soldiers Production
Some of the brands our agency has worked with:
Need hands-on support for your innovation strategy?
Insights Lab is constantly analysing evolving movements in global food & drink, drawing from the chef vantage point of Egg Soldiers' food experts and insight specialists to confidently identify trends
We validate trends using our proprietary forecasting model, Micro:Scope - a broad suite of data analysis tools that assess the strength & trajectory of trends, delivering results you can trust
We focus our quantitative research with our unique Chef Nexus; gathering professional insights on topics from global experts for a complete picture of flavour, ingredient and format trend emergence
Stemming from our bespoke research and analysis, we provide detailed and relevant reports and immersive workshops to inspire NPD teams and drive innovation in your business
Insights Lab: Our Research Matrix
Download our free white paper
Discover our UK Hospitality Food & Drink Trends To Watch 2023/24
Meet Our Leaders
Our insight specialists are supported an in-house team of food researchers, chefs and analysts
  • Kateline Porritt
    Head of Trends
    Kateline is a master at identifying new and changing food movements across the world and converting them into actionable insights that make a real impact.

    Formerly the creative head of The Food People and a seasoned chef, product developer and NPD manager; Kateline leads the Insights Lab on its mission to bring exciting and relevant ideas to life for multinational retailers, global QSR, manufacturers and F&B brands.
  • Tom Gatehouse
    Senior Research Strategist
    Tom is an expert food strategist and editor with vast experience translating trends from across the global restaurant and retail scenes into actionable insights for major clients.

    Previously food editor at WGSN, Pure NPD Insights and Food Spark, Tom heads up content and produces accessible, authoritative reports and immersive deep dives for F&B teams to drive innovation.
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Insights Lab: The Chef Nexus
Introducing our Chef Nexus, the international food intelligence hub
Insights from Experts
Our unique Chef Nexus is a growing community of chef experts & foodservice professionals from
around the globe, with each able to deliver valuable F&B insights for bespoke reports
An Elite Collective
Each member of the Chef Nexus is hand-picked by our trend specialists & expert development chefs
Tailored Intelligence
We are in regular contact with our Chef Nexus during trend projects, sourcing category-specific food insights from all over the world, from Australia to Portugal, Mexico to Dubai
Next-Level 'Qual'
Our Chef Nexus is an invaluable tool when validating food trend intelligence as part of our qualitative research & analysis for clients
Ignite your food innovation strategy today!
Our experienced team of food experts and insight specialists help businesses to confidently develop winning food strategies

Interested in finding out more?

Insights Lab offers an affordable suite of F&B insight report packages to help your business thrive.

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Insights Lab by Egg Soldiers

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One F&B topic, one-page PDF format. Short, sharp food intelligence