Translating Trends, Interpreting Insights,
Inspiring Innovation

Sign up for our
FREE food trends newsletter

Insights Lab: Takeaways

Insights Lab - UK Food & Drink Trends to Watch 2023/24

Discover the 2023/24 UK food trends to watch in our free whitepaper

Food Trend to Food Concept: Asian-Inspired Chicken

In the first of a new series, Insights Lab takes you on the journey of food trend to food concept, with Asian-inspired chicken first up in the spotlight

Christmas 2023: UK Restaurant Menu Trends Report

Discover the key formats, cuisines, ingredients, styles and flavour combinations being harnessed by UK chefs for 2023 Christmas food and drink offerings

Insight Snapshots: Short & Sharp Food Intelligence

Our latest innovation - dynamic insight one-pagers on a specific food or drink topic, perfect for sharing internally and just the start of how Insights Lab can distil food insights into clear recommendations to help your business thrive

Discover more about the Insights Lab

Welcome to
Insights Lab by Egg Soldiers

Bespoke, Chef-Inspired Food Intelligence.

Bespoke
Trend Reports

Concise & compelling food intelligence to inspire F&B teams and drive innovation within your business

Specialist-Led
Food Trend Workshops

Engaging & interactive concept workshops to ignite team creativity and inspire future innovation

In-Depth
Customer & Market Intelligence

Comprehensive qualitative & quantitative research to answer the burning questions on behaviours, preferences and motivations

Immersive
Food Trend Safaris

Chef-made, specialist-driven food tours to unlock unique and actionable insights for your brand

Discover more from Insights Lab

Meet our specialists and find out what makes us tick

Read our free deep dives and sign up to our regular newsletter

Get in touch with us today to see how we can help you get ahead

Discover Your 'Next' Normal

Ask a question of our specialists or book a FREE demo!

Discover more about the Insights Lab