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Restaurants, Bars & Cafes
QSRs & Fast Casual
Stadia, Racecourses & Event
Health & Wellbeing
Hotels & Accommodation
Pub Sector
Leisure Hospitality
Retail, Manufacturers & FMCG
What we do
New Concept Creation
Menu Development
Operational Audits & Menu Offer Reviews
Business Consultancy
Trends, Insights & Ideation
Brand Design
Customer Insight & Market Research
Insights Lab
Insights Lab by Egg Soldiers
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Gen Z Food Trends 2026/27
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Translating Trends, Interpreting Insights,
Inspiring Innovation
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Insights Lab: Takeaways
Insight Snapshots: Short & Sharp Food Intelligence
Our latest innovation - dynamic insight one-pagers on a specific food or drink topic, perfect for sharing internally and just the start of how Insights Lab can distil food insights into clear recommendations to help your business thrive
Gen Z Food Trends 2026-2027
Discover and harness Gen Z food trends to future-proof your business
Gen Z Food Trends: Asian Shakeup 3.0
The first of our Gen Z food trend spotlights for 2026/27 covers the incoming Asian culinary shakeup - a move towards next level comfort combos with new fusion focuses
Gen Z Food Trends: Big Apple Rising
The second of our Gen Z food trend spotlights for 2026/27 covers the wonderfully recognisable yet globally inspired 'cuisine' of New York City, which continues its rise into mainstream UK stardom
Gen Z Food Trends: Sophisticated Spice
The third of our Gen Z food trend spotlights for 2026/27 covers the next phase of spicy - a phase that builds from the continuing success of both hot honey and Nashville heat
Food Trend to Food Concept: Asian-Inspired Chicken
In the first of a new series, Insights Lab takes you on the journey of food trend to food concept, with Asian-inspired chicken first up in the spotlight
Christmas 2023: UK Restaurant Menu Trends Report
Discover the key formats, cuisines, ingredients, styles and flavour combinations being harnessed by UK chefs for 2023 Christmas food and drink offerings
Insights Lab - UK Food & Drink Trends to Watch 2023/24
Discover the 2023/24 UK food trends to watch in our free whitepaper
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Discover more about the Insights Lab
Welcome to
Insights Lab by Egg Soldiers
Bespoke, Chef-Inspired Food Intelligence.
Bespoke
Trend Reports
Concise & compelling food intelligence to inspire F&B teams and drive innovation within your business
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Specialist-Led
Food Trend Workshops
Engaging & interactive concept workshops to ignite team creativity and inspire future innovation
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Immersive
Food Trend Safaris
Chef-made, specialist-driven food tours to unlock unique and actionable insights for your brand
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*GEN Z*
Food Trend Strategy
Unpick the Gen Z puzzle with pioneering trend strategies, disruptive development inspiration & actionable business pivots
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About Us
Meet our specialists and find out what makes us tick
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