Food Trend to Food Concept:
Asian-Inspired Chicken

At Insights Lab by Egg Soldiers, decades of experience comes together with a finely-tuned methodology and chef-led creativity to identify trend movements and translate them into actionable product strategies.

And to give you a snapshot into our process, we’re showcasing our methodology in a brand-new series of FREE whitepapers.

Asian-inspired chicken is the first trend interest area to be placed in the spotlight, with the team emerging with distinct product applications and a new retail concept idea to inspire and ignite innovation.
Download the free whitepaper What we do
Food Trend to Food Concept:
Asian-Inspired Chicken

What to expect:


  • Understand the state-of-play with Asian-inspired chicken with an expert-led overview, innovator examples, and a spotlight on potential opportunity areas for the UK market.

  • Journey with us through fried/breaded chicken seasoning opportunities, exploring viable retail applications and digesting analysis.

  • Discover a brand-new retail seasoning concept as an example of our 'trend to concept' methodology, with the team discussing ingredient builds and suitability for the UK market.

  • Understand possible range expansions, backed up by AI-led product concept showcases.
Get the Insights Lab Food Trend Digest!
Insights Lab by Egg Soldiers
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Get the Insights Lab Food Trend Digest!