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The 'Next' Normal

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Welcome to
Insights Lab by Egg Soldiers
Bespoke, Chef-Inspired Food Intelligence.
INSIGHTS LAB
An Egg Soldiers production
Some of the brilliant brands our award-winning agency has worked with:
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GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:


  • Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

  • Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations

  • Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots
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