Insights Lab by Egg Soldiers - Food trends and ideation agency

From emerging food trends and innovation workshops to in-depth customer research, our insight services give teams the clarity and inspiration needed to create commercially successful food propositions.

What our clients say:

“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.

“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!

“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.

“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”

Tom Edwards

Commercial Director - Natural Innovations

"Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business.

"The experience is a collaborative one, and we have really enjoyed the relationship that has formed working on our last two menu projects."

Jenny McPhee

Brand Director – The Alchemist

Insights Lab by Egg Soldiers
Our Services

Bespoke
Food Insight Reports

Concise & compelling food intelligence to inspire F&B teams and drive innovation within your business

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Specialist-Led
Food Trend Workshops

Engaging & interactive concept workshops to ignite team creativity and inspire future innovation

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Pioneering
Gen Z Food Trend Strategy

Unpick the Gen Z puzzle with pioneering trend strategies, disruptive development inspiration & actionable business pivots

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Immersive
Food Trend Safaris

Chef-made, specialist-driven food tours to unlock unique and actionable insights for your brand

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Get the Insights Lab's Newsletter!

REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:

Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations

Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots

Get the Insights Lab Food Trend Digest!