“The trend reports are sharp, focused and genuinely useful
- the balance of trend insight and real-world application is spot on."
Duncan Rouse, Hall & Woodhouse
- the balance of trend insight and real-world application is spot on."
Duncan Rouse, Hall & Woodhouse
"A huge amount went into the report and innovation workshop - we found the whole experience really inspirational and enjoyable!"
Tom Edwards, Natural Innovations
Tom Edwards, Natural Innovations
"They have an incredible ability to spot emerging trends and tailor them to the 'So What' for putting products on the shelf."
Lizzie Haywood, Waitrose
Lizzie Haywood, Waitrose
Welcome to
Insights Lab by Egg Soldiers
Insights Lab by Egg Soldiers
Translating Trends,
Interpreting Insights,
Inspiring Innovation
Interpreting Insights,
Inspiring Innovation
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GEN Z FOOD TRENDS HANDBOOK, 2026/27
GEN Z FOOD TRENDS HANDBOOK, 2026/27
What to expect from our FREE whitepaper:
- Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z
- Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations
- Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots
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