Insights Lab:
Our Food Insight Deep-Dives

Egg Soldiers outlines five key areas for stadium operators looking to optimise retail food, concessions and spend per head

The fifth of our Gen Z food trend spotlights for 2026/27 deals with why old school fine dining is not a safe bet, with luxury French and Italian norms among those set to see a major accessibility injection.

Egg Soldiers marks out food trends to consider for breakfast in 2026, including Korean salt bread, the hojicha latte and the impact of GLP-1 weight-loss drugs

The fourth of our Gen Z food trend spotlights for 2026/27 shines a light on viral hacks and ‘out there’ combinations, with concepts unusual on paper set to stick in the UK

The third of our Gen Z food trend spotlights for 2026/27 covers the next phase of spicy - a phase that builds from the continuing success of both hot honey and Nashville heat

The second of our Gen Z food trend spotlights for 2026/27 covers the wonderfully recognisable yet globally inspired 'cuisine' of New York City, which continues its rise into mainstream UK stardom

The first of our Gen Z food trend spotlights for 2026/27 covers the incoming Asian culinary shakeup - a move towards next level comfort combos with new fusion focuses

London-based food consultancy, Egg Soldiers, breaks down its award-winning approach on how to develop a winning hospitality concept for the UK market in 2026

Insights Lab by Egg Soldiers returns from another globe-trotting food safari, this time tackling the amazing food scene in New York, with the team somehow whittling things down to reveal five of its top food takeaways

Egg Soldiers outlines 5 key areas for hospitality businesses when considering stadium food concepts, concessions and menu development in 2026

Egg Soldiers food consultancy spotlights reasons for developing a winning health club menu offer in 2025/26

Egg Soldiers food consultancy spotlights the areas it focuses on when developing winning garden centre café menus

Egg Soldiers food consultancy shines a light on Gen Z food strategy in the education sector, outlining five focus areas for development teams in 2026

London-based food consultancy Egg Soldiers breaks down its award-winning approach on how to plan, develop and launch a new restaurant for the UK market in 2026

Egg Soldiers Food Consultancy highlights the key focus areas when engineering successful QSR restaurant menus in 2025

Stemming from 2024 food trend movements, Egg Soldiers identifies three potential hotspots to consider for NPD teams looking ahead to Easter 2025

Classic British tarts and French-style tortes are all the rage, with a broadening range of filling and topping combos keeping formats fresh

In this Insight Snapshot, the team spotlights three creative examples of mussel magic from both the UK and US for use as thought-starters for new menu development.

Insights Lab tackles smash burgers at the smash-hit Supernova in London's Soho, with the power of singular formats and hotel design nods both key takeaways

Insights Lab explores the ongoing evolution of modern snacking trends in the UK, highlighting five potential hotspots for product innovation for food teams going into 2024

Insights Lab's Kateline Porritt was a guest speaker at the Annual Hotel Conference last month, with our Head of Trends spotlighting how hotel operators can negotiate the financial crisis and create successful dining concepts that elevate overall experiences

In this Insight Snapshot, the team reveals three innovative examples of zero-waste food innovation from around the world as techniques broaden and interest grows

Insights Lab sits down with Pasta Evangelists' Head of Commercial Development to discuss evolving omnichannel strategies amid the cost-of-living crisis, with the brand's new pastificio factory and the launch of 'Pasta Evangelists by Perbellini' in Harrods also on the agenda

In this Insight Snapshot, the team spotlights three food interest areas across nursery, primary and secondary school catering

Insights Lab shares three innovation thought-starters for 'Smokehouse' food concepts, one each from the UK, US and Australia

Insights Lab spotlights some of the brands and products that really caught the eye at the UK's leading artisanal food and drink event

Insights Lab heads to the canteen to isolate on-trend ingredients and formats across nursery, primary and secondary school menus, offering insight for UK contract caterers in 2024

Insights Lab casts its eye over breakfast, spotlighting globally-inspired offerings, a simple on-the-go winner, and a new style of French toast for UK innovation teams

Looking ahead to summer 2024? Discover Greek flatbread innovation in our dedicated Insight Snapshot

Insights Lab tackles early-stage product ideation for Halloween 2024, highlighting flavour riffs from Southeast Asia, next-level edible cocktail garnishes, and Day of the Dead specials as potential hot spots for next year

Insights Lab highlights three pizza innovation interest areas for UK food development teams to consider for 2024, spotlighting key innovators and delivering potential action points

Discover the traditional Pesto agli Agrumi - a Sicilian-born pesto made with almonds instead of pine nuts, led by lemons

Insights Lab cooks up three Asian-inspired BBQ innovation areas for UK food teams to consider when approaching 2024 product development 

Egg Soldiers sits down with client Paul Hopper, founder of London’s leading Vietnamese grab-and-go restaurant operation, HOP Vietnamese, to relive our grand Vietnam trip last year and discuss his exciting plans for menu expansion and new HOP dishes

Egg Soldiers spotlights five eye-catching desserts from across UK hospitality amid the ongoing cost-of-living crisis, discussing evolving consumer perceptions and potential hot spots for 2023/24

Egg Soldiers delves into the menus of five Greek restaurants that have caught the eye as the UK welcomes a number of new eateries looking to further establish the Mediterranean cuisine in 2023

Egg Soldiers highlights five artisan sandwich showstoppers from across UK hospitality, discussing consumer drivers, new development opportunities and trend trajectories for 2023/24

Egg Soldiers tackles three May cost-of-living crisis topics from within UK hospitality, with truffle troubles, mid-market chain questions, and 'bill shock' all covered

With UK street food trends continuing to evolve, Egg Soldiers' Insights Lab reveals three lesser-known, plant-based examples from Asia with UK restaurant menu potential

Egg Soldiers' Insights Lab casts its eye on future coffee innovation areas, identifying robusta-driven Vietnamese creativity, lesser-known beans, and koji-enhanced coffee offerings as opportunities for the UK market in 2024

Egg Soldiers' Insights Lab discusses three opportunity areas for ice cream innovation in the coming years, appealing to a broad, cross-generational audience of UK consumers

Egg Soldiers returns from another globe-trotting food safari, this time discovering authentic flavours of the Levant in Amman, the capital of Jordan in the Middle East, with the team revealing three interest areas for potential UK restaurant dish development

Egg Soldiers addresses three cost-of-living crisis topics for UK hospitality, with FPI food and drink inflation, OOH vs retail sales realities, and the price of fish all on the menu

With spicy flavour trends diversifying, Egg Soldiers gets to grips with Mala, the electrifying spice blend that's starting to make a name for itself well beyond its traditional Sichuan cuisine origins

Egg Soldiers explores the wider reaches of Mexican spirits, highlighting Sotol, Raicilla and Bacanora as new candidates for UK operators looking to capitalise on diversifying premium spirit trends

Egg Soldiers heads to Smoking Goat Chicken Shop, the Thai barbecue restaurant's month-long fried chicken transformation, discovering big, bold and comforting Bangkok street food creations

With health and wellness trends continuing to evolve amid booming consumer demand, Egg Soldiers discusses three food and drink focus areas within this space, outlining brand action points for 2023/24 and beyond

Fresh from a grand food trip across Hanoi and Ho Chi Minh City in Vietnam, Egg Soldiers highlights five interest areas for potential UK restaurant dish development

UK-based food tech startup 3D Bio-Tissues has created what it claims is the world's first lab-grown pork steak made entirely from cultivated meat

Egg Soldiers delves into regenerative agriculture, the natural farming system that focuses on improving the health of soils and ecosystems, highlighting pioneers in this space and delivering UK restaurant action points for 2023

Egg Soldiers explores the exciting rise of third-culture cuisines around the world, dissecting definitions and discussing potential opportunities for future dish development in the UK

Opening in March, Empire Empire will embody late 1970s Indian disco vibes and specialise in northwestern cuisines from across the old Punjab Empire

Egg Soldiers tackles Thomas Straker's debut restaurant in the heart of Notting Hill's bustling Golborne Road, with menu pricing, flatbreads and frill-free sharers all discussed

In our latest virtual trek across the world of global food development, we highlight innovative dips, drinks and desserts, with zero waste wizardry and nostalgic creativity catching the eye

Following two years of rigorous menu testing and development, Dumpling Shack’s Sichuan Fry London Fields restaurant has finally opened, with fried chicken coated with “numbing and spicy sauces and oils” the main draw

With low/no alcohol consumption predicted to rise a third by 2026, Egg Soldiers discusses emerging opportunities with alcohol-free pairing menus in UK foodservice

In our latest look at chef creativity on social media, we discuss broader Christmas dinner traditions, spotlight the power of flavour on the simplest of dishes, and highlight possibilities with pineapple buns

Vori is launching in Holland Park early next year. Here’s a quick dive into two of its launch dishes

Taking Hong Kong French Toast and broadening third culture cuisine trends as our starting point, we highlight five innovative dishes that could find favour on UK brunch menus in 2023

Cost of living challenges, value for money perceptions and food trends were all on the agenda at the CGA Prestige Foodservice Price Index Annual Briefing 2022

A ‘wild food’ bakery will replace Lyme Regis restaurant Robin Wylde next year, with chef Harriet Mansell admitting it’s “not an easy time to own a restaurant” amid a cost of living crisis

With traditional Japanese kori-tofu making its European debut earlier this month, we spotlight three innovative dish ideas for the sponge-like, freeze-dried tofu ingredient

With koji all the rage in the development world, we cast our eye over amazake, the fermented rice-based sweet beverage that’s starting to make waves as we head into 2023

Despite skyrocketing operational costs and projected decreases in dining out, US fast casual and QSR brands continue to enter and expand in the UK, with Black Tap the next to enter the fray in 2023

We highlight lessons learnt from gourmet sandwich brand Sons & Daughters’ 40% price drop in response to the cost of living crisis

With Gen Z increasingly seeking visually striking yet health-conscious, sustainable food options, we outline three ways UK restaurants can tap into the trend and stand out from the crowd

With British diners forecasted to abandon à la carte norms in 2023, we look at ways of integrating otherwise-wasted foods as part of modern, affordable set menus

From creative food waste strategies to evolving plant-based possibilities, Christmas is a time for festive innovation, with Egg Soldiers discussing on-trend menu areas for UK restaurants

The NRA’s annual ‘What’s Hot’ US food trend forecast has dropped, with Egg Soldiers discussing three potential crossover areas with the UK foodservice market for 2023 (and beyond)

Egg Soldiers outlines three key focus areas when future-proofing coffee shop food strategy for 2026

With roti canai named the best street food in the world by TasteAtlas, the Egg Soldiers team reveals their top street food dishes for the UK hospitality scene going into next year

Egg Soldiers explores the ongoing evolution of UK comfort food trends, from Michelin star-inspired fried chicken and soft serve to elevated late night takeaway fare

In the first of our new series, we explore the menu at Luke Farrell’s new Bangkok Chinatown-inspired eatery, with beef, zaep and the number nine coming up trumps at Speedboat Bar

In the first of our new series on food and drink trailblazers from around the world, we highlight and discuss three innovative dishes that caught our eye on Instagram this month

Discover the key formats, cuisines, ingredients, styles and flavour combinations being harnessed by UK chefs for 2023 Christmas food and drink offerings

Egg Soldiers analyses the evolution of Japanese food trends in the UK, highlighting four noteworthy lessons for future cuisine trend tracking

In the first of a new series, Insights Lab takes you on the journey of food trend to food concept, with Asian-inspired chicken first up in the spotlight

Butter boards are all over social media, but what do we make of the viral food trend and it’s future UK foodservice potential?

In our recent event in London with brand experience agency, I-AM, we discussed the emerging relationship between affordability and extravagance in foodservice, driven by the ongoing cost-of-living crisis

We highlight four creative ways for UK restaurants to positively pivot and encourage footfall as the cost of living crisis bites

Egg Soldiers reveals three key strategies for UK restaurants looking to make the most of the warm weather this autumn

Discover and harness Gen Z food trends to future-proof your business

Our latest innovation - dynamic insight one-pagers on a specific food or drink topic, perfect for sharing internally and just the start of how Insights Lab can distil food insights into clear recommendations to help your business thrive