UK Food & Drink | 2026/27
Gen Z Food Trends: Big Apple Rising
The second of our Gen Z food trend spotlights for 2026/27 covers the wonderfully recognisable yet globally inspired 'cuisine' of New York City, which continues its rise into mainstream UK stardom.
Generation Z:
New York, New York?
New York, New York?
With Gen Z continuing to reshape the food and drink playing field, the wonderfully recognisable yet globally inspired 'cuisine' of New York continues its rise into mainstream UK stardom.
Not before time, you could say, considering the wealth of cultural cues and associations the Italian-American culinary synergy enjoys across TV, film and beyond.
We've recently returned from an inspiring few weeks of research across the pond, and we feel this is a trend that’s only just getting started...
For a snapshot of our award-winning trend viewpoint, grab the second of our series of FREE whitepapers covering our top Gen Z food trends for 2026/27 below!
Insights Lab is the next generation of food trend service.
That's why we get Gen Z.
Not before time, you could say, considering the wealth of cultural cues and associations the Italian-American culinary synergy enjoys across TV, film and beyond.
We've recently returned from an inspiring few weeks of research across the pond, and we feel this is a trend that’s only just getting started...
For a snapshot of our award-winning trend viewpoint, grab the second of our series of FREE whitepapers covering our top Gen Z food trends for 2026/27 below!
Insights Lab is the next generation of food trend service.
That's why we get Gen Z.
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Gen Z Food Trends 2026/27: Big Apple Rising
Grab our FREE 2026/27 trends whitepaper through the form below:
Insights Lab:
Solving the Gen Z Puzzle
Solving the Gen Z Puzzle
At Insights Lab by Egg Soldiers, we're working well into 2026/27 with Gen Z food trend strategies, helping global brands confidently plan for the future.
Our award-winning team prides itself on its bespoke approach helping global businesses cut through the noise and spotlight trend opportunity areas with clearly actionable insight, giving them the confidence to push ahead with the right concept ideas.
If you're interested in talking to us about how we can help future-proof your business against the disruptive force that is Gen Z, drop us a quick message through the button below!
Our award-winning team prides itself on its bespoke approach helping global businesses cut through the noise and spotlight trend opportunity areas with clearly actionable insight, giving them the confidence to push ahead with the right concept ideas.
If you're interested in talking to us about how we can help future-proof your business against the disruptive force that is Gen Z, drop us a quick message through the button below!
What our clients say:
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Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.