UK Food & Drink | 2026/27
Gen Z Food Trends: Big Apple Rising
The second of our Gen Z food trend spotlights for 2026/27 covers the wonderfully recognisable yet globally inspired 'cuisine' of New York City, which continues its rise into mainstream UK stardom.
Generation Z:
New York, New York?
New York, New York?
With Gen Z continuing to reshape the food and drink playing field, the wonderfully recognisable yet globally inspired 'cuisine' of New York continues its rise into mainstream UK stardom.
Not before time, you could say, considering the wealth of cultural cues and associations the Italian-American culinary synergy enjoys across TV, film and beyond.
We've recently returned from an inspiring few weeks of research across the pond, and we feel this is a trend that’s only just getting started...
For a snapshot of our award-winning trend viewpoint, grab the second of our series of FREE whitepapers covering our top Gen Z food trends for 2026/27 below!
Insights Lab is the next generation of food trend service.
That's why we get Gen Z.
Not before time, you could say, considering the wealth of cultural cues and associations the Italian-American culinary synergy enjoys across TV, film and beyond.
We've recently returned from an inspiring few weeks of research across the pond, and we feel this is a trend that’s only just getting started...
For a snapshot of our award-winning trend viewpoint, grab the second of our series of FREE whitepapers covering our top Gen Z food trends for 2026/27 below!
Insights Lab is the next generation of food trend service.
That's why we get Gen Z.
Insights Lab:
Solving the Gen Z Puzzle
Solving the Gen Z Puzzle
At Insights Lab by Egg Soldiers, we're working well into 2026/27 with Gen Z food trend strategies, helping global brands confidently plan for the future.
Our award-winning team prides itself on its bespoke approach helping global businesses cut through the noise and spotlight trend opportunity areas with clearly actionable insight, giving them the confidence to push ahead with the right concept ideas.
If you're interested in talking to us about how we can help future-proof your business against the disruptive force that is Gen Z, drop us a quick message through the button below!
Our award-winning team prides itself on its bespoke approach helping global businesses cut through the noise and spotlight trend opportunity areas with clearly actionable insight, giving them the confidence to push ahead with the right concept ideas.
If you're interested in talking to us about how we can help future-proof your business against the disruptive force that is Gen Z, drop us a quick message through the button below!
FREE DOWNLOAD
Gen Z Food Trends 2026/27: Big Apple Rising
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GEN Z FOOD TRENDS HANDBOOK, 2026/27
GEN Z FOOD TRENDS HANDBOOK, 2026/27
What to expect from our FREE whitepaper:
- Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z
- Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations
- Understand Gen Z motivations as they reshape the UK culinary landscape, and how we can help you nail bespoke strategy pivots
Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.
Actionable 2026/27 Strategies.
Stay ahead with trend decks tailored to your brand, packed with real-time Gen Z signals, future forecasts and brand-ready food and format opportunities.
Co-create with our chefs and strategists in energising workshops designed to turn Gen Z insights into tangible NPD concepts, prototypes, and activation-ready formats.
Shape your Gen Z brand strategy with big-picture thinking — macro-level creative input and commercial planning built to drive relevance, resonance and results over time.
Industry-leading Gen Z food development - recipe creation and product innovation that’s bold, bespoke, and built to scale.
Supercharge your marketing with pitch packs, brand-building content and lead-gen tools designed to drive exposure and spark conversations with Gen Z-driven businesses
Experience Gen Z trends first-hand through curated food tours - exploring emerging hotspots, viral dishes and real-world Gen Z dining behaviour across key cities.
Ready to take your
food trend strategy
to the next level?
food trend strategy
to the next level?