UK Food & Drink | 2026/27

Gen Z Food Trends: Big Apple Rising

The second of our Gen Z food trend spotlights for 2026/27 covers the wonderfully recognisable yet globally inspired 'cuisine' of New York City, which continues its rise into mainstream UK stardom.

Generation Z:
New York, New York?

With Gen Z continuing to reshape the food and drink playing field, the wonderfully recognisable yet globally inspired 'cuisine' of New York continues its rise into mainstream UK stardom.

Not before time, you could say, considering the wealth of cultural cues and associations the Italian-American culinary synergy enjoys across TV, film and beyond.

We've recently returned from an inspiring few weeks of research across the pond, and we feel this is a trend that’s only just getting started...

For a snapshot of our award-winning trend viewpoint, grab the second of our series of FREE whitepapers covering our top Gen Z food trends for 2026/27 below!

Insights Lab is the next generation of food trend service.
That's why we get Gen Z.

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Gen Z Food Trends 2026/27: Big Apple Rising

Grab our FREE 2026/27 trends whitepaper through the form below:

What our clients say:

“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.

“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!

“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.

“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”

Tom Edwards

Commercial Director - Natural Innovations

Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business. It absolutely isn't a one size fits all approach. The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects.

Jenny McPhee

Brand Director – The Alchemist

Insights Lab:
Solving the Gen Z Puzzle

At Insights Lab by Egg Soldiers, we're working well into 2026/27 with Gen Z food trend strategies, helping global brands confidently plan for the future.

Our award-winning team prides itself on its bespoke approach helping global businesses cut through the noise and spotlight trend opportunity areas with clearly actionable insight, giving them the confidence to push ahead with the right concept ideas.

If you're interested in talking to us about how we can help future-proof your business against the disruptive force that is Gen Z, drop us a quick message through the button below!

Reach out today!