UK Food & Drink | 2026/27
Gen Z Food Trends: Sophisticated Spice
The third of our Gen Z food trend spotlights for 2026/27 covers the next phase of spicy - a phase that builds from the continuing success of both hot honey and Nashville heat
Generation Z:
The Spicy Food Challenge
The Spicy Food Challenge
As we know, Gen Z is currently the most interesting demographic to explore when it comes to food and drink trends, with spicy food right at the top of the agenda for food teams developing with this disruptive demographic in mind.
Fiery, flavour-packed culinary experiences ticks serious boxes for this generation of youthful changemakers, with the ongoing successes of hot honey and Nashville a key benchmark within spicy food trends.
But what's next in spicy?
Complexity and experience-driven plays a massive part of the 'now', but how will the spicy food trend landscape evolve over the next few years in response to Gen Z's ever-relentless demand for the 'new'?
Fiery, flavour-packed culinary experiences ticks serious boxes for this generation of youthful changemakers, with the ongoing successes of hot honey and Nashville a key benchmark within spicy food trends.
But what's next in spicy?
Complexity and experience-driven plays a massive part of the 'now', but how will the spicy food trend landscape evolve over the next few years in response to Gen Z's ever-relentless demand for the 'new'?
Generation Z: Solving the Puzzle
Developing for Gen Z is no simple matter, spice-wise or otherwise, with food trend insight vital to solving the puzzle.
And as their purchasing power grows, plenty of food businesses across sectors will look to creatively tap into Gen Z's evolving love for heat - and that's where we come in.
At Insights Lab by Egg Soldiers, we're working well into 2026/27 with Gen Z food trend strategies, helping global brands confidently plan for the future.
To give you a snapshot of our award-winning insight viewpoint, our team has created a series of FREE insight whitepapers covering our top Gen Z food trends for 2026/27.
Insights Lab is the next generation of food trend service.
That's why we get Gen Z.
And as their purchasing power grows, plenty of food businesses across sectors will look to creatively tap into Gen Z's evolving love for heat - and that's where we come in.
At Insights Lab by Egg Soldiers, we're working well into 2026/27 with Gen Z food trend strategies, helping global brands confidently plan for the future.
To give you a snapshot of our award-winning insight viewpoint, our team has created a series of FREE insight whitepapers covering our top Gen Z food trends for 2026/27.
Insights Lab is the next generation of food trend service.
That's why we get Gen Z.
FREE DOWNLOAD
Gen Z Food Trends 2026/27: Sophisticated Spice
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GEN Z FOOD TRENDS HANDBOOK, 2026/27
GEN Z FOOD TRENDS HANDBOOK, 2026/27
What to expect from our FREE whitepaper:
- Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z
- Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations
- Understand Gen Z motivations as they reshape the UK culinary landscape, and how we can help you nail bespoke strategy pivots
Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.
Actionable 2026/27 Strategies.
Stay ahead with trend decks tailored to your brand, packed with real-time Gen Z signals, future forecasts and brand-ready food and format opportunities.
Co-create with our chefs and strategists in energising workshops designed to turn Gen Z insights into tangible NPD concepts, prototypes, and activation-ready formats.
Shape your Gen Z brand strategy with big-picture thinking — macro-level creative input and commercial planning built to drive relevance, resonance and results over time.
Industry-leading Gen Z food development - recipe creation and product innovation that’s bold, bespoke, and built to scale.
Supercharge your marketing with pitch packs, brand-building content and lead-gen tools designed to drive exposure and spark conversations with Gen Z-driven businesses
Experience Gen Z trends first-hand through curated food tours - exploring emerging hotspots, viral dishes and real-world Gen Z dining behaviour across key cities.
Ready to take your
food trend strategy
to the next level?
food trend strategy
to the next level?