MENU DEVELOPMENT
FOR COMMERCIAL SUCCESS

Egg Soldiers didn’t just give us a menu - they gave us structure, a clear food identity, and an operational strategy that worked from day one.

Working closely with our team, we now have a food offer that feels built for us, with built-in flexibility for our events business, fast service peaks, and Sunday roasts.

And it's delivering results. We’ve seen food sales increase 8% year-on-year, a 1.4% uplift in GP, and a 2% growth in food’s share of sales. And, from a customer perspective, satisfaction scores around food have gone from around 4.0 to 4.5.

Frank MaguireHead of Commercial - Big Penny

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Leading the launch of Ole & Steen (Lagkagehuset) into the UK, I was looking for a strong food team to create and define a new food offer that complimented the high quality of our Danish baked goods.

Egg Soldiers were the standouts with their non compromising approach to quality, staff training and their out of the box creativity whilst having a clear commercial eye on how we could be fresh, new and truly stand out in the London food scene.

Top operators, couldn't recommend them highly enough.

Alastair GordonOperations Director - Ole & Steen

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Egg Soldiers brought a fantastic combination of strategic thinking, market insight and culinary creativity, helping us develop a more focused, innovative and distinctive menu, with exciting flavours and greater opportunities for personalisation.

Since launch, the response from our customers has been incredibly positive. Seeing guests engage with the new menu, explore the new flavours and embrace the changes has been a great validation of the work that went into the project. It has given us even more confidence in the direction of the brand and the proposition we are taking forward.

Olivia VachonHead of Marketing - Eatphoria

Côte is going through an exciting period of change, with our food ID and strategy crucial to the journey.

The team showed remarkable attention to detail and a passion for the creative throughout. They guided us through every step with confidence and care, co-creating with our food team and delivering outstanding results that perfectly align with our food philosophy, both for now and for the future.

Toph and Stefan are both genuine experts, and I highly recommend them and their (Egg) Soldiers.

Steve AllenExecutive Chef - Côte Restaurants

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Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business.

It absolutely isn't a one size fits all approach. The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects.

Jenny McPheeBrand Director - The Alchemist

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From the start, they brought a fresh, expert perspective - pinpointing not only the gaps we were aware of, but also highlighting ones we hadn’t spotted.

They helped us rethink how we approach menu development across the whole group, and their review was both honest and insightful - packed with practical, no-nonsense recommendations we can actually run with.

We’ve come away with a much clearer food vision for each of our sites, a stronger development process, and the confidence to raise the bar across the board.

We couldn’t recommend them more highly.

Louise MacLeanBusiness Development Director - Signature Pubs

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