The Lensbury Resort:
New Concept Creation & Menu Development
Project Overview
The Lensbury Resort is an elegant, 4-star private members' hotel on the banks of the River Thames in Teddington with over 100 years of heritage and prestige.
Egg Soliders was brought in to lead on the development and launch of its first café lounge concept, The Dunbar, with the project including the honing of the concept vision, and the creation of a full food and drink proposition.
Egg Soliders was brought in to lead on the development and launch of its first café lounge concept, The Dunbar, with the project including the honing of the concept vision, and the creation of a full food and drink proposition.
Egg Soldiers x The Lensbury Resort:
Our Approach
Our Approach
Concept Definition & Operational Planning
The project began with a series of creative workshops to build out on the initial private members' café vision.
These sessions allowed the team to co-create a defined F&B concept that meets the needs of its patrons, while also developing a clear operational model that aligns with The Lensbury's requirements and capacities.
These sessions allowed the team to co-create a defined F&B concept that meets the needs of its patrons, while also developing a clear operational model that aligns with The Lensbury's requirements and capacities.
Food & Menu Concept Development
The second stage of the project brought the development of the food and drink proposition, with our expert team creating full range recipes with optimised supply chains and clear costings, as well as leading on the sourcing of both crockery and packaging.
Our expert team also supported on the development of its FoH food counter and co-created aligned menu architecture with The Lensbury to fit across day parts.
Our expert team also supported on the development of its FoH food counter and co-created aligned menu architecture with The Lensbury to fit across day parts.
Concept Launch & Support
Egg Soldiers spent a week live on site for the new Dunbar concept launch to help train chefs and BOH staff in the new processes, also delivering streamlined training materials.
The Lensbury Resort stakeholders told us they will use our process as the benchmark for the rest of the hotel as they continue to redevelop - a great compliment to all of us!
The Lensbury Resort stakeholders told us they will use our process as the benchmark for the rest of the hotel as they continue to redevelop - a great compliment to all of us!
Discover how we can help your business:
Our track record for success spans multinational retailers, global QSR, manufacturers and F&B brands, delivering outstanding culinary narratives that reach consumers in a big way
Helping you turn your F&B vision into a successful reality.
Create the ideal, on-trend menu for your brand and kitchen.
An external, expert, fresh-eyes view on your hospitality business performance
Business Consultancy
Partner with the food experts for longer term F&B strategy solutions
Cutting-edge food trend analysis to drive innovation and winning strategies for your business.
The perfect stimulus for honing focus and supercharging creativity
Unique food tours - immersive learnings, innovation thought starters and genuine 'eureka' moments
Comprehensive graphic design across both digital and print media.
Insightful research for a competitive edge in the hospitality industry
Discover our new concept creation process!
Discover our menu deveopment process!
Discover our strategic process!
More of our work