Menu Engineering & Commercialisation

The Power To Engineer a More Profitable Menu

We Don’t Just Design Menus
We Engineer Performance

We evolve menu development beyond the F&B offer and menu design into the commercial engine of your business, driving sales, profitability and relevancy.

Our award-winning chefs, menu developers and strategists analyse how every dish performs, how guests buy and how operations flow, all to maximise both profit and experience.

The bottom line?

We make your menu more profitable, efficient and guest-focused without compromising creativity or quality.

Menu Engineering Experts
Real Operator Experience

Egg Soldiers has a unique amount of operator experience, meaning we can drive profit in not only the offer & menu, but also the implementation & delivery.

Our team has led kitchens, trained teams and implemented change from the pass to the boardroom - ensuring every recommendation works in practice, not just on paper.

As a small snapshot, our experts bring vast experience in:

Menu development
Menu design and creation
Behavioural psychology
Economics of decision-making
Kitchen set up and design

Some of the brands we've driven profit for!

Our Menu Engineering Delivers Real Results

“We worked with Egg Soldiers to analyse our printed menu and redesign to improve its performance as well as bring it more in line with our brand values and guidelines.

They were fantastic to work with throughout and I wouldn't hesitate to recommend them to others.”

Lucy Archard

Head of Marketing - Boston Tea Party

"Loungers undertook one of its largest and most ambitious projects ever and called on Egg Soldiers to help.

"The 'resetting' of our kitchens in terms of process, kit and standards was a mammoth task and challenged a lot of our existing ways of working. The guidance, teaching and implementation was carefully curated and delivered; the results were game changing.

"Loungers simply wouldn't be the business it is today without this huge Back of House transformational project."

Jake Bishop

Co-Founder - Loungers

"Egg Soldiers were brilliant - straight-talking, full of energy, and genuinely enjoyable to work with!

"From the start, they brought a fresh, expert perspective - pinpointing not only the gaps we were aware of, but also highlighting ones we hadn’t spotted.

"They helped us rethink how we approach menu development across the whole group, and their review was both honest and insightful -packed with practical, no-nonsense recommendations we can actually run with.

"We’ve come away with a much clearer food vision for each of our sites, a stronger development process, and the confidence to raise the bar across the board.

"We couldn’t recommend them more highly."

Louise MacLean

Business Development Director - Signature Pubs

"We’ve seen food sales increase 8% year-on-year, a 1.4% uplift in GP, and a 2% growth in food’s share of sales. And, from a customer perspective, satisfaction scores around food have gone from around 4.0 to 4.5.

"These are real, measurable improvements that speak to the depth of thinking and quality of delivery that Egg Soldiers bring to the table

Frank Maguire

Head of Commercial - Big Penny

"The Egg Soldiers team have been a valuable asset to our pub kitchens, their expertise has allowed us to revamp our layouts and operations, resulting in increased efficiencies and streamlined processes.

"Thanks to their guidance we're able to serve our guests faster, even on our busiest days, we have been extremely happy with the positive results."

Lewis Allington

Head of Food - St Austell Brewery

Contact us for more information on our Menu Engineering services

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How It Works:
The Menu Ecosystem

We take a holistic view of your F&B offer, deep diving into 5 levers to pull to improve profit.

Menu Optimisation

Analysis of sales vs margins and category performance to identify quick wins and long-term opportunities

Menu Psychology

Applying behavioural science strategies to printed and digital menus, influencing guest choices, driving spend and improving the overall guest experience of your brand

Profitability Audits

Reviewing dishes and product lines to understand where we can re-engineer recipes to improve margins and rationalise SKUs to improve return

Supply Chain Efficiency

Aligning ingredient usage across the menu, simplify purchasing and improve supplier terms

Operational Streamlining

Identifying where we can reduce prep time, labour costs and waste while protecting quality

Menu Optimisation Results That Deliver

Unlock Hidden Margin

We identify where profit is being left on the plate - from pricing and portioning to supplier terms - and re-engineer your menu to deliver stronger returns without compromising quality.

Improve Efficiency

By streamlining prep, simplifying SKUs and aligning supply chains, we make kitchens leaner and faster, reducing waste and labour costs while protecting consistency.

Enhance Experience

We use data, menu psychology and design to shape choices, drive spend and create a smoother, more satisfying journey from first glance to final bite.

Let’s make your menu work harder

Whether you’re refining an existing offer or overhauling your entire system, we’ll help you engineer a menu that delivers stronger margins, smoother operations, and a better guest experience.

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Some of our success stories:

Ole & Steen: Food Strategy & Menu Development

The Lensbury Resort: New Concept Creation & Menu Development

Flamingo Cafe Bars: Food Identity Creation and Menu Development

Cluck'd: New Concept Creation

Kumpi: New Concept Creation

VE Kitchen: New Concept Creation

Lóa Bistro: New Concept Creation

Stökk: New Concept Creation

See how we can help you succeed!

Schedule a call or meeting