Case study

Next Level Baked Potatoes

Resetting our perception of baked potatoes for was key for this project. Kumpi is about taking the humble baked potato to the next level and creating truly delicious, modern interpretations of a classic.

What we did: 3-Stage New Concept Creation

Working closely with the Kumpi's founders, we brought the idea vision to life. This started off work concept workshops to define the overall concept, moving into menu and food offer workshops, before getting into the kitchen to develop recipes, hold tastings to sign off on recipes and finally photograph all the dishes. We provided guidance on the service kitchen requirements and, once the kitchen was ready, we trained the team and supported over launch.

Services included:
- Concept definition
- Food and menu strategy
- Kitchen workflows and equipment
- Recipe development & commercials
- Packaging range
- Supply chain setup
- Training manuals & team training
- Launch support
Kumpi isn't just a baked potato. We have taken a much-loved staple and added some Kumpi magic. Forget boring beans and tired tuna, Kumpi potatoes stimulate the senses with taste combinations you just have to try. After tasting our potatoes you'll never want a boring old jacket spud again!
At the heart of a Kumpi potato is the mash: scooped from the skin and whipped with butter and cheese until rich, stringy and velvety. Whether you choose white or sweet potato, you've never had a mash like this.
But a baked potato is all about the filling, right? Our chefs have come up with a menu of taste sensations that will go beyond your expectations. We've blended flavour combinations to offer a complex mouthful and a surprise in every bite. Whether you choose one of our signature Kumpi, or choose to build your own, there's sure to be a Kumpi you love: which one will be your Kumpi?
We are proud to source the best of British as our core ingredients. By enjoying Kumpi, you are helping to support UK business.
Our work