case study | Insights Lab by Egg soldiers
Hall & Woodhouse:
Strategic trends for menu inspiration across the pub portfolio
Strategic trends for menu inspiration across the pub portfolio
Insights Lab by Egg Soldiers partnered with Hall & Woodhouse to create an evolving trends dashboard, bringing sharp, relevant inspiration to their food development team through twice-yearly trend reporting
Hall & Woodhouse
The Project Foundations
The Project Foundations
Our Client & The Brief:
Hall & Woodhouse approached us looking for a biannual food trends solution that would act as both a creative springboard and a strategic steer.
With a growing and segmented pub estate, the brand wanted to stay ahead of shifts in the pub and hospitality space, while tapping into relevant innovation by daypart and consumer occasion.
Together, we shaped a flexible and insight-led reporting format that would act as a “direction of travel” dashboard—blending strategic trends, category deep-dives, dish ideation, and competitor watchlists.
Hall & Woodhouse approached us looking for a biannual food trends solution that would act as both a creative springboard and a strategic steer.
With a growing and segmented pub estate, the brand wanted to stay ahead of shifts in the pub and hospitality space, while tapping into relevant innovation by daypart and consumer occasion.
Together, we shaped a flexible and insight-led reporting format that would act as a “direction of travel” dashboard—blending strategic trends, category deep-dives, dish ideation, and competitor watchlists.
Insights Lab by Egg Soldiers
Our Approach
Our Approach
Bespoke Trends & Insights Report
Our biannual report model combines industry-wide trend curation with targeted insights that are tailored to the specific needs of the Hall & Woodhouse food team.
With each edition, the goal is to deliver more than just a report—it’s to support live innovation work, shape strategic discussions, and empower the internal team to think more creatively, more confidently, and always in step with what’s next.
Each output is shared as a well-structured, visually engaging digital pack — built to be revisited, shared internally, and used as a development toolkit over time.
Our biannual report model combines industry-wide trend curation with targeted insights that are tailored to the specific needs of the Hall & Woodhouse food team.
With each edition, the goal is to deliver more than just a report—it’s to support live innovation work, shape strategic discussions, and empower the internal team to think more creatively, more confidently, and always in step with what’s next.
Each output is shared as a well-structured, visually engaging digital pack — built to be revisited, shared internally, and used as a development toolkit over time.
Outputs: The Content
- Wider Food Trends OverviewTargeted, relevant & actionableA curated scan of emerging and evolving trends across the UK and international food landscape.
From flavour drivers and menu formats to style and plating — every insight is filtered through the lens of Hall & Woodhouse, its pub dining and guest behaviour. - Category Deep-DivesBespoke to BrandEach edition includes a focused exploration of a pre-agreed theme or daypart.
For example, Breakfast & Brunch — spotlighting innovation opportunities and new angles for development across pub formats. - Bespoke Dish IdeationCurrent & further out inspirationBuilding on insights, we generate a suite of 10–15 tailored dish ideas per pub segment.
These are accompanied by visual moodboards to inspire creative thinking and guide plating, formats, and presentation.
Client Feedback
- “Egg Soldiers’ trend reports are sharp, focused and genuinely useful.
"The balance of trend insight and real-world application is spot on, bringing inspiring thinking paired with commercially grounded dish solutions.
“They are a really valuable part of our ongoing innovation process.”
Duncan Rouse, Head of Pubs Commercials
Ready to take your
food trend strategy
to the next level?
food trend strategy
to the next level?
SPECIALIST-LED
IDEATION WORKSHOPS
IDEATION WORKSHOPS
We know food teams can really benefit from working days out of the office, with our bespoke food trend workshops the perfect stimulus for honing focus and supercharging creativity.