SPECIALIST-LED
IDEATION WORKSHOPS
We know food teams can really benefit from working days out of the office, with our bespoke food trend workshops the perfect stimulus for honing focus and supercharging creativity.

Genuine points of difference for standout food & drink brands

Are you ready to ignite your food trend strategies?
FOOD TRENDS
BROUGHT TO LIFE
Explore relevant, trend-led concepts which could be leveraged across your business categories in the short- and long-term.

Delve deep into future-proofed themes, processes and products for potential areas of future focus.
DISCOVER
NEW OPPORTUNITIES
Expert-guided activities and breakout group ideation help you uncover new NPD strategies, both short- and long-term
CO-CREATE
WINNING CONCEPTS
Develop standout product concept ideas for future innovation with our award-winning team of expert chefs and strategists
What our clients say:
Take your food trend strategy to the next level
Need a new voice to shine an actionable spotlight on the trends most relevant to your brand?

Our industry-leading team is ready to help!
REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:


  • Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

  • Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations

  • Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots
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Welcome to
Insights Lab by Egg Soldiers
Bespoke, Chef-Inspired Food Intelligence.
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