SPECIALIST-LED
IDEATION WORKSHOPS

We know food teams can really benefit from working days out of the office, with our bespoke food trend workshops the perfect stimulus for honing focus and supercharging creativity.

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Genuine points of difference for standout food & drink brands

FOOD TRENDS
BROUGHT TO LIFE

Explore relevant, trend-led concepts designed to unlock opportunity across your categories — now and into the future.
DISCOVER
NEW OPPORTUNITIES

Expert-led sessions and breakout ideation uncover new NPD strategies — identifying opportunities across both short- and long-term horizons.
CO-CREATE
WINNING CONCEPTS

Work alongside our chefs and strategists to develop standout product concepts — built for future-facing innovation and real-world impact.
FROM IDEAS
TO ACTION

Turn thinking into tangible concepts and clear next steps your team can move forward with immediately.

What our clients say:

"Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business.

"The experience is a collaborative one, and we have really enjoyed the relationship that has formed working on our last two menu projects."

Jenny McPhee

Brand Director – The Alchemist

“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.

“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!

“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.

“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”

Tom Edwards

Commercial Director - Natural Innovations

Ready to take your
food trend strategy
to the next level?

Schedule a call today!

Looking for Gen Z Food Trend Intelligence?

REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:

Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations

Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots