FOOD TREND & INSIGHT STRATEGY

We provide cutting-edge food trend analysis to drive customer-focused innovation and winning strategies for your business.

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Genuine points of difference for standout food & drink brands

TARGETED INSIGHT

We work closely with clients to translate trend and consumer insight into actionable product direction — backed by macro thinking and delivered with development in mind.
SUCCINCT DELIVERY

We deliver clear, concise food intelligence with bespoke F&B recommendations — helping you connect with consumers in impactful ways.
FLEXIBLE SERVICES

Every project is tailored to your needs. Our flexible approach helps teams unlock relevant product concepts and category-specific opportunities.
COMMERCIAL
IMPACT

We turn insight into viable opportunities — supporting confident decision-making, faster innovation, and stronger market relevance.

Looking for Gen Z Food Trend Intelligence?

What our clients say:

Waitrose trends food consultants case study

“Egg Soldiers’ trend reports are sharp, focused and genuinely useful.

"The balance of trend insight and real-world application is spot on, bringing inspiring thinking paired with commercially grounded dish solutions.

“They are a really valuable part of our ongoing innovation process.”

Duncan Rouse

Head of Pubs Commercials - Hall & Woodhouse

“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.

“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!

“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.

“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”

Tom Edwards

Commercial Director - Natural Innovations

"Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business.

"The experience is a collaborative one, and we have really enjoyed the relationship that has formed working on our last two menu projects."

Jenny McPhee

Brand Director – The Alchemist

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REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:

Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations

Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots

Ready to take your
food trend strategy
to the next level?

Schedule a call today!

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