Genuine points of difference for standout food & drink brands
Are you ready to ignite your food innovation strategies?
TARGETED INSIGHT
Our insight specialists work directly with clients to effectively translate trend insight into actionable product direction, steered by our macro and consumer insights, supported by our award-winning development team.
SUCCINCT DELIVERY
Through our unique chef vantage point and robust methodology, we deliver concise and compelling food intelligence with bespoke F&B recommendations on how to reach your consumers in a big way.
FLEXIBLE SERVICES
Our approach is unique, with each project tailor-made to suit individual requirements.
Through our flexible range of report services, our industry-leading team helps businesses of all sizes unlock relevant, tangible product concepts and category specific ideas to ignite innovation.
What our clients say:
The team worked alongside us to build and research the key trends for our internal food and drink trend report, they have an incredible ability to spot emerging trends and tailor them to the So What for putting products on the shelf.
Lizzie Conlon
Innovations Manager - Waitrose & Partners
“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.
“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!
“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.
“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”
Tom Edwards
Commercial Director - Natural Innovations
Egg Soldiers came highly recommended, having worked with the Chilango brand for the best part of a decade. And they certainly lived up to their reputation.
The team went above and beyond in all aspects of the brief, and we would not hesitate in recommending them.
Megan Burton-Brown
Marketing Director
Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business. It absolutely isn't a one size fits all approach. The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects.
Jenny McPhee
Brand Director – The Alchemist
The team worked alongside us to build and research the key trends for our internal food and drink trend report, they have an incredible ability to spot emerging trends and tailor them to the So What for putting products on the shelf.
Lizzie Conlon
Innovations Manager - Waitrose & Partners
“I wanted to say a huge thank you for the session that you arranged for our team and for all the work that has gone into the superb report that you’ve created for us.
“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!
“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins which were super helpful along the way.
“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”
Tom Edwards
Commercial Director - Natural Innovations
Take your food trend strategy to the next level
Need a new voice to shine an actionable spotlight on the trends most relevant to your brand?