Customer Insight & Market Research

Insightful research for a competitive edge in the hospitality industry

Voice of the customer

As a leading food consultancy business in the UK, we provide comprehensive research services to the hospitality industry. Our goal is to help you understand your customers better and make data-driven decisions that can enhance your business performance.

Qualitative Research

Our qualitative research services are designed to provide you with in-depth insights into your customers' behaviours, preferences, and motivations.

Focus Groups
We conduct focus group discussions that allow for a deep dive into specific topics, helping you understand customer attitudes, behaviour and perceptions.
Depth Interviews
Our one-on-one, in-depth interviews provide granular insight and a detailed understanding of individual customer experiences and perspectives.
Customer Workshops
We organise interactive workshops with customers to generate ideas, gather feedback, test hypotheses and foster engagement.

Quantitative Research

Our quantitative research services help you gather statistical data about your customers' behaviours and preferences.

Online Snap Surveys
We conduct quick online surveys to gather immediate feedback from your customers about specific topics or experiences.
Online General Population Surveys
Our comprehensive online surveys help you understand broader customer trends and preferences within the general population.

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Bespoke Research Services

In addition to the above, we offer bespoke customer research services on a case-by-case basis. We leverage both qualitative and quantitative research methods to provide you with a holistic understanding of your customers. This can help you tailor your offerings to meet customer needs and expectations, ultimately driving customer satisfaction and business growth.

Our customer research is conducted by a certified member of the Market Research Society.
We abide by their code of conduct.

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