Customer Insight & Market Research
Insightful research for a competitive edge in the hospitality industry
Voice of the customer
As a leading food consultancy business in the UK, we provide comprehensive research services to the hospitality industry. Our goal is to help you understand your customers better and make data-driven decisions that can enhance your business performance.
Qualitative Research
Our qualitative research services are designed to provide you with in-depth insights into your customers' behaviours, preferences, and motivations.
- Focus GroupsWe conduct focus group discussions that allow for a deep dive into specific topics, helping you understand customer attitudes, behaviour and perceptions.
- Depth InterviewsOur one-on-one, in-depth interviews provide granular insight and a detailed understanding of individual customer experiences and perspectives.
- Customer WorkshopsWe organise interactive workshops with customers to generate ideas, gather feedback, test hypotheses and foster engagement.
Quantitative Research
Our quantitative research services help you gather statistical data about your customers' behaviours and preferences.
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Online Snap Surveys
We conduct quick online surveys to gather immediate feedback from your customers about specific topics or experiences. -
Online General Population Surveys
Our comprehensive online surveys help you understand broader customer trends and preferences within the general population.
Bespoke Research Services
In addition to the above, we offer bespoke customer research services on a case-by-case basis. We leverage both qualitative and quantitative research methods to provide you with a holistic understanding of your customers. This can help you tailor your offerings to meet customer needs and expectations, ultimately driving customer satisfaction and business growth.
Our customer research is conducted by a certified member of the Market Research Society.
We abide by their code of conduct.
We abide by their code of conduct.
Discover how we can help your business:
Our track record for success spans multinational retailers, global QSR, manufacturers and F&B brands, delivering outstanding culinary narratives that reach consumers in a big way
Helping you turn your F&B vision into a successful reality.
Create the ideal, on-trend menu for your brand and kitchen.
An external, expert, fresh-eyes view on your hospitality business performance
Business Consultancy
Partner with the food experts for longer term F&B strategy solutions
Cutting-edge food trend analysis to drive innovation and winning strategies for your business.
The perfect stimulus for honing focus and supercharging creativity
Unique food tours - immersive learnings, innovation thought starters and genuine 'eureka' moments
Comprehensive graphic design across both digital and print media.
Insightful research for a competitive edge in the hospitality industry
Discover our new concept creation process!
Discover our menu deveopment process!
Discover our strategic process!
Get in touch
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