What We Do
F&B Strategy
Insights & Ideation
Concept Creation
Brand Development
Menu Development
Menu Engineering & Commercialisation
Operational Audits & Menu Reviews
Foodservice Strategy for Manufacturers
Insights Lab
Overview
Bespoke Trend Intelligence
Innovation Workshops
Food Safaris
Gen Z Food Trends 2026/27
Articles / Whitepapers
Who We Work With
Hospitality Operators
Leisure & Destination Venues
Hotels & Accommodation
Retail, Food Brands & Manufacturers
Case Studies
About
Meet the Team
Careers
Egg Soldiers: In the Media
Contact
Case Studies
Our work is a testament to our expertise
Liverpool FC: Food, Menu & Concept Strategy
BrewDog: Food Strategy & Menu Development
Grosvenor Casinos: Food Strategy & Menu Development
Brighton & Hove Albion: Building a Fan Zone Food Experience That Works Beyond Matchday
Big Penny: Food Strategy & Menu Development
Qima Café: New Menu Development
Protein, mate: Food Brand & Concept Creation
Costa Coffee: Food Strategy Review & Transformation
Signature Pubs: Food Strategy & Business Support
Ole & Steen: Food Strategy & Menu Development
The Lensbury Resort: New Concept Creation & Menu Development
UOM Students Union: Transforming the Student Union food offer into a cohesive, scalable F&B strategy
Loungers: Operational Audit & Strategy
BurgerBoi: Review, Food Strategy and Menu Development
HOP Vietnamese: Food Strategy & Menu Development
Tortilla & Chilango: Food Strategy & Menu Development
The Alchemist: Food Offer Review, New Menu Strategy and Recipe Development
Côte Restaurants: Food Strategy & Menu Development
Flamingo Cafe Bars: Food Identity Creation and Menu Development
P&O Cruises: Menu & Recipe Development
SushiDog: Menu Review & Food Strategy
Cluck'd: New Concept Creation
Demitasse London: Menu Development
Leon Restaurants: Menu Development
Away Resorts: Menu Offer Review & Food Strategy
Morrisons Cafe: Food Strategy and Menu Development
Chilango: Menu Development
Parkdean Resorts: Operational Audit
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