Who we work with
Restaurants, Bars & Cafes
QSRs & Fast Casual
Stadia, Racecourses & Event
Health & Wellbeing
Hotels & Accommodation
Pub Sector
Leisure Hospitality
Retail, Manufacturers & FMCG
What we do
New Concept Creation
Menu Development
Operational Audits & Menu Offer Reviews
Business Consultancy
Trends, Insights & Ideation
Brand Design
Customer Insight & Market Research
Insights Lab
Insights Lab by Egg Soldiers
Bespoke Trend Reports
Ideation Workshops
Food Safaris
Gen Z Food Trends
Content Hub
About
Case studies
Who we are
Meet the Team
Careers
Egg Soldiers: In the Media
Contact
Case Studies
Our work is a testament to our expertise
Hospitality Concept Creation
Discover our case studies!
Menu Development
Discover our case studies!
Operational Audits &
Menu Offer Reviews
Discover our case studies!
Hospitality Concept Creation
F&B concepts we've helped bring to life!
The Lensbury Resort: New Concept Creation & Menu Development
Flamingo Cafe Bars: Food Identity Creation and Menu Development
Cluck'd: New Concept Creation
Kumpi: New Concept Creation
VE Kitchen: New Concept Creation
Eastcheap Records: Creating a unique food offer for Rocket Leisure's fourth bar venue
Humpit Hummus: Product and Experience Review
Lóa Bistro: New Concept Creation
Stökk: New Concept Creation
Turn your F&B vision into a successful reality.
DISCOVER OUR CONCEPT CREATION SERVICE
Menu Development
Brands we've helped take menus to the next level
Ole & Steen: Food Strategy & Menu Development
BurgerBoi: Review, Food Strategy and Menu Development
HOP Vietnamese: Food Strategy & Menu Development
Tortilla & Chilango: Food Strategy & Menu Development
Côte Restaurants: Food Strategy & Menu Development
Flamingo Cafe Bars: Food Identity Creation and Menu Development
P&O Cruises: Menu & Recipe Development
Demitasse London: Menu Development
Arc Le Salon: Menu Development
Leon Restaurants: Menu Development
Morrisons Cafe: Food Strategy and Menu Development
Chilango: Menu Development
The Perfect Menu. Bespoke to You.
DISCOVER OUR MENU DEVELOPMENT SERVICE
Operational Audits
& Menu Strategy
Business we've supported with fresh eyes expertise!
Costa Coffee: Food Strategy Review & Transformation
Loungers: Operational Audit & Strategy
BurgerBoi: Review, Food Strategy and Menu Development
The Alchemist: Food Offer Review, New Menu Strategy and Recipe Development
SushiDog: Menu Review & Food Strategy
Away Resorts: Menu Offer Review & Food Strategy
Morrisons Cafe: Food Strategy and Menu Development
Parkdean Resorts: Operational Audit
Humpit Hummus: Product and Experience Review
A fresh-eyes view on your hospitality business performance
DISCOVER OUR OPERATIONAL REVIEW SERVICE