Case study

Demitasse London

'Our vision is a world-renowned coffee experience, delivered through excellence in experience and environment and brought to life by our team, to delight every customer.

The thought and quality that goes into every aspect of our business is informed by our combined experiences as well as our individual cultures and backgrounds. These in turn have led us to develop different perspectives on what it is that makes the most sought-after coffee experiences in the world. Demitasse offers a truly international speciality coffee shop experience for the deeply multicultural city of London.'


What we did: 3-Stage New Concept Creation

Egg Soldiers led the food offer creation and development, back-of-house operational design and team training.

Using our 3 stage new concept creation process and creative tools, we were able to capture, distil and bring to life the Demitasse food offer - an elegant and modern menu, inspired by the founders' tastes and travels.

Services included:
- Concept definition
- Food and menu strategy
- Kitchen layout and equipment
- Recipe development & commercials
- Crockery range
- Supply chain setup
- Training manuals & team training
- Food photography support
- Launch support

Our work