“As a fast-growing brand with evolving development needs, we made the decision to have Egg Soldiers act as an extension of our food team for this key step in the HOP journey.
"They have unique experience across the industry, and it comes together to great effect. The team worked closely with us through every project stage, and together we’ve created a food strategy to help us succeed both in the short and long term.
"We now have brilliant new menu items and refined operational capabilities across our sites, and we’ve also launched brand-new menu categories. And we've seen instant impact. Drink sales at our new Bond Street site, for example, now make up 25% of transactions!
"This was a big project for us, and I was very glad to have had Egg Soldiers on board from the start.“