At the end of 2022, Egg Soldiers paired with HOP Vietnamese
to explore potential avenues for modern Vietnamese dish development, with a bold, multi-category menu expansion for the HOP brand the end goal.
To kickstart the project, Egg Soldiers creative director Toph Ford joined a small team on an almighty food tour across both Hanoi and Ho Chi Minh City
to be inspired by the authentic flavours and formats found within Vietnamese cuisine.
In the months that followed, Egg Soldiers' industry-leading team of development chefs and menu strategists worked directly with the HOP team to bring a number of new Vietnamese menu additions to life, unleashing close to 20 new options into HOP's two London outposts in March.
These included new bánh mi baguettes, multiple soups and salads, and seven more styles of its signature 'HOP box' lunch options.
But that's just the start of Egg Soldiers' and HOP's collaboration, with a second menu expansion planned for summer 2023 which will see HOP not only make its return into breakfast, but also expand its dessert and sides ranges, and introduce new Vietnamese iced coffee styles, bubble tea options, and signature lemonades to coincide with the opening of two new HOP locations - in London's Bond Street, and Trafford in Manchester.
In this exclusive interview, HOP founder Paul Hopper discusses the collaborative development journey so far, reveals his takeaways from the grand Vietnam trip last year, and goes into more detail about the menu expansion and new HOP Vietnamese dishes.