F&B Strategy & Board-Level Advisory

Strategic clarity for high-stakes decisions

Egg Soldiers provides founder-led strategic advisory to boards, investors and leadership teams across hospitality, retail and leisure. We bring F&B expertise, commercial rigour, structured thinking and independent challenge to complex decisions where clarity and pace matter.

Senior-led advisory, grounded in commercial reality and practical experience.

Founder-Led. Board-Level.

We combine decades of experience across multi-site hospitality, food retail, concept development and commercial transformation. We understand how strategy translates into operations, margins and long-term brand value.

We are brought in to challenge thinking, sharpen direction and help leadership teams make confident, commercially sound decisions.

When We’re Typically Engaged

Growth has plateaued and the route forward isn’t clear
A concept or portfolio requires repositioning
Investment, acquisition or exit is on the horizon
A new F&B strategy needs defining at group level
Leadership teams need alignment around priorities
A business-critical decision requires independent perspective

What You Leave With

Clear articulation of the real strategic issue
Defined choices and trade-offs
Prioritised strategic direction
Commercially grounded recommendations
A practical roadmap for execution

We bring structure to ambiguity and momentum to decision-making.

Start a strategic conversation - speak to the founders.

Schedule a call or meeting

Our Approach

Structured – We quickly identify the core commercial levers that matter.
Independent – We provide objective challenge without internal bias.
Commercial – Strategy is grounded in financial and operational reality.
Actionable – Recommendations are clear, prioritised and executable.

This is strategic advisory designed to drive measurable business impact.

Engagement Formats

Intensive strategy days
Defined advisory projects
Ongoing board-level support

Each engagement is tailored to the scale, complexity and ambition of your business.

What our clients say:

"Loungers undertook one of its largest and most ambitious projects ever and called on Egg Soldiers to help.

"The 'resetting' of our kitchens in terms of process, kit and standards was a mammoth task and challenged a lot of our existing ways of working. The guidance, teaching and implementation was carefully curated and delivered; the results were game changing.

"Loungers simply wouldn't be the business it is today without the huge Back of House transformational project, that Egg Soldiers was integral to.

"Also, Stefan is a top chap to work with!"

Jake Bishop

Co-Founder - Loungers

"Egg Soldiers were brilliant - straight-talking, full of energy, and genuinely enjoyable to work with!

"From the start, they brought a fresh, expert perspective - pinpointing not only the gaps we were aware of, but also highlighting ones we hadn’t spotted.

"They helped us rethink how we approach menu development across the whole group, and their review was both honest and insightful -packed with practical, no-nonsense recommendations we can actually run with.

"We’ve come away with a much clearer food vision for each of our sites, a stronger development process, and the confidence to raise the bar across the board.

"We couldn’t recommend them more highly."

Louise MacLean

Business Development Director - Signature Pubs

Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business.

It absolutely isn't a one size fits all approach. The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects.

Jenny McPhee

Brand Director – The Alchemist

"Côte is going through an exciting period of change, with our food ID and strategy crucial to the journey.

"As such, we decided to find a dynamic, highly-experienced food development agency with a unique approach to support us in its creation, and Egg Soldiers was more than up to the task.

"The team showed remarkable attention to detail and a passion for the creative throughout. They guided us through every step with confidence and care, co-creating with our food team and delivering outstanding results that perfectly align with our food philosophy, both for now and for the future.

"Toph and Stefan are both genuine experts, and I highly recommend them and their (Egg) Soldiers."

Steve Allen

Executive Chef - Côte Restaurants

The Egg Soldiers team have been a valuable asset to our pub kitchens, their expertise has allowed us to revamp our layouts and operations, resulting in increased efficiencies and streamlined processes.

Thanks to their guidance we're able to serve our guests faster, even on our busiest days, we have been extremely happy with the positive results.

Lewis Allington

Head of Food - St Austell Brewery

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