Qima Café:
New Menu Development
Project Overview
Qima Café approached Egg Soldiers with a vision: to create a savoury brunch and lunch menu that would stand alongside their premium coffee and pâtisserie offer.
As the brand prepared to launch its second site, the brief was clear - design a distinctive savoury food menu that complements Qima’s refined coffee experience, while building operational consistency across locations.
Drawing inspiration from coffee-growing regions around the world, Egg Soldiers developed a flavour-led menu that integrates coffee as both an ingredient and an influence - transforming the brunch experience into something truly unique and globally inspired.
As the brand prepared to launch its second site, the brief was clear - design a distinctive savoury food menu that complements Qima’s refined coffee experience, while building operational consistency across locations.
Drawing inspiration from coffee-growing regions around the world, Egg Soldiers developed a flavour-led menu that integrates coffee as both an ingredient and an influence - transforming the brunch experience into something truly unique and globally inspired.
Egg Soldiers x Qima Café:
Our Approach
Our Approach
Immersion & Concept Definition
To bring the food vision to life, we began with a deep dive into the Qima brand - immersing ourselves in its founding principles, site experience and coffee heritage.
Our mission was to connect the food offering back to coffee in both flavour and philosophy.
We explored the use of coffee as a culinary ingredient, weaving it into brines, marinades, oils, and smokes to add depth and complexity.
Our concept was further shaped by the cultural richness of coffee-growing regions - particularly Latin America, Ethiopia and Yemen - informing a menu that felt worldly, yet refined.
Our mission was to connect the food offering back to coffee in both flavour and philosophy.
We explored the use of coffee as a culinary ingredient, weaving it into brines, marinades, oils, and smokes to add depth and complexity.
Our concept was further shaped by the cultural richness of coffee-growing regions - particularly Latin America, Ethiopia and Yemen - informing a menu that felt worldly, yet refined.
Menu Development & Execution
With the concept defined, we curated a high-end brunch menu that celebrates minimalism, elegance and premium sourcing.
Each dish was crafted to deliver a clear culinary identity - combining global references with sophisticated execution.
We focused on a streamlined, high-impact selection of plates that allowed ingredients to shine, while delivering a distinctive and memorable dining experience.
Whether it’s a subtly spiced shakshuka, a coffee-smoked aubergine, or a reimagined benedict, each dish tells a story rooted in flavour, provenance and purpose.
Each dish was crafted to deliver a clear culinary identity - combining global references with sophisticated execution.
We focused on a streamlined, high-impact selection of plates that allowed ingredients to shine, while delivering a distinctive and memorable dining experience.
Whether it’s a subtly spiced shakshuka, a coffee-smoked aubergine, or a reimagined benedict, each dish tells a story rooted in flavour, provenance and purpose.
Qima Café: Our Outputs
A Cohesive Culinary Identity
The final menu was clearly aligned with Qima Café's business philosophy - layered with global inspiration and unified by a strong coffee connection.
Signature Dishes with Depth
Hero items such as coffee-brined proteins, regional spice blends and flavourful vegetarian options helped build a unique offer, delivering both creativity and consistency across service.
Operational Readiness
Alongside the menu build, we supported the development of Qima’s CPU setup - ensuring the systems and prep routines were in place to uphold quality at scale.
The final menu was clearly aligned with Qima Café's business philosophy - layered with global inspiration and unified by a strong coffee connection.
Signature Dishes with Depth
Hero items such as coffee-brined proteins, regional spice blends and flavourful vegetarian options helped build a unique offer, delivering both creativity and consistency across service.
Operational Readiness
Alongside the menu build, we supported the development of Qima’s CPU setup - ensuring the systems and prep routines were in place to uphold quality at scale.
Discover how we can help your business:
Our track record for success spans multinational retailers, global QSR, manufacturers and F&B brands, delivering outstanding culinary narratives that reach consumers in a big way
Helping you turn your F&B vision into a successful reality.
Create the ideal, on-trend menu for your brand and kitchen.
An external, expert, fresh-eyes view on your hospitality business performance
The power to engineer a more profitable menu
Comprehensive graphic design across both digital and print media.
Partner with the food experts for longer term F&B strategy solutions
Cutting-edge food trend analysis to drive innovation and winning strategies for your business.
The perfect stimulus for honing focus and supercharging creativity
Unique food tours - immersive learnings, innovation thought starters and genuine 'eureka' moments
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