Helping food brands and manufacturers turn great products into commercial success.

We work with retailers, food brands, ingredient suppliers and manufacturers to help develop products, sharpen food strategies and connect products with real consumer and operator demand.

Egg Soldiers combines chef-led product development, food trend insight and commercial foodservice expertise to help brands innovate, refine and launch products that succeed both on shelves and on menus.

Whether you are launching a new product, evolving an existing range or entering the foodservice channel, we bring together culinary creativity, operator insight and strategic thinking to help your brand stand out.

Our Insights Lab offers a range of bespoke trend reports, insights, and immersive workshops, delivering relevant, tangible insights and fresh, innovative ideas.
Egg Soldiers product development team bring to life exceptional food experiences that reach consumers in a big way.

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What our clients say:

The team worked alongside us to build and research the key trends for our internal food and drink trend report, they have an incredible ability to spot emerging trends and tailor them to the So What for putting products on the shelf.

Lizzie Conlon

Innovations Manager - Waitrose & Partners

Egg Soldiers were quick to understand our brief and vision in the new industry of cultivated meat, and helped us with our product development to quickly create a delicious end product.
The level of quality, care and professionalism was highly appreciated, and we were extremely happy with the end product. The training and handover was also excellent, providing utmost confidence to our in house chef.

We would highly recommend the Egg Soldiers team, and would definitely work with them again.

Russ Tucker

Co-Founder - Ivy Farm Technologies

Egg Soldiers' development process was comprehensive and engaging, with the team's diverse set of skills invaluable assets for us during what was an important project.

We tasked them with an evolution of our Café's food offer, one that would both appeal to a new audience and excite our existing customers, and the team created innovative solutions for modernising dishes while celebrating core Morrisons food values and product.

Egg Soldier's hands-on support for our food team throughout the project further highlighted their operational expertise and hospitality knowledge.

Our initial plan was to gradually roll out the new menu over time, but we had such confidence with the new offer that we decided on a full rollout across our estate.

It was a pleasure to work with them, and the feedback from our customers has been really positive since launch – we've seen an uptick in café engagement across demographics and increases across all key performance indicators.

Ali Lyons

Head of Food Service Operations - Morrisons

Where we help brands and manufacturers most

Product development

Developing products that perform in real kitchens and resonate with both operators and consumers. Our chefs help refine flavour, format and usability to ensure products work in practice, not just in theory.
Foodservice strategy

Helping brands and manufacturers identify opportunities in foodservice and translate product strengths into compelling applications for operators.
Product positioning

Clarifying how products should be presented and used so operators immediately understand their value — whether that’s saving time, improving consistency or elevating menus.
Trend-led innovation

Using insight from our Insights Lab to identify emerging food trends and translate them into new product ideas and innovation pipelines.
Retail and food-to-go development

Supporting retailers to evolve café, food-to-go and in-store food offers with dishes that resonate with customers while remaining operationally viable.
Chef-led testing and validation

Testing products in real foodservice scenarios to ensure they deliver the quality, performance and versatility operators expect.

Schedule a meeting or call today

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