UK Food & Drink | 2026/27
Gen Z Food Trends: Asian Shakeup 3.0
The first of our Gen Z food trend spotlights for 2026/27 covers the incoming Asian culinary shakeup - a move towards next level comfort combos with new fusion focuses
Generation Z:
The New Food Challenge
The New Food Challenge
Gen Z are the most exciting demographic to delve into from a food & drink trend perspective.
The preferences of this dynamic, disruptive generation of youthful changemakers is now pushing UK businesses to boldly think outside the box and be a part of what is an evolving culinary landscape.
This evolution spans sectors, with foodservice, retail and manufacturing all faced with the same challenge:
Develop future-proofed Gen Z strategies as their purchasing powers increases, ensuring success with the next generation of decision makers.
The preferences of this dynamic, disruptive generation of youthful changemakers is now pushing UK businesses to boldly think outside the box and be a part of what is an evolving culinary landscape.
This evolution spans sectors, with foodservice, retail and manufacturing all faced with the same challenge:
Develop future-proofed Gen Z strategies as their purchasing powers increases, ensuring success with the next generation of decision makers.
Generation Z:
Solving the Puzzle
Solving the Puzzle
Developing Gen Z strategies is no simple matter, with Gen Z food trend insight vital to solving the puzzle.
At Insights Lab by Egg Soldiers, we're working well into 2026/27 with Gen Z food trend strategies, helping global brands confidently plan for the future.
And to give you a snapshot of our award-winning insight viewpoint, we've created a series of FREE whitepapers covering our top Gen Z food trends for 2026/27.
We start with Asian Shakeup 3.0 - a direct step on from the culinary authenticity currently focused on with Asian cuisine across both hospitality and retail, with an ‘inauthenticity’ putting a focus on flavour in a Gen Z way.
Insights Lab is the next generation of food trend service. That's why we get Gen Z.
At Insights Lab by Egg Soldiers, we're working well into 2026/27 with Gen Z food trend strategies, helping global brands confidently plan for the future.
And to give you a snapshot of our award-winning insight viewpoint, we've created a series of FREE whitepapers covering our top Gen Z food trends for 2026/27.
We start with Asian Shakeup 3.0 - a direct step on from the culinary authenticity currently focused on with Asian cuisine across both hospitality and retail, with an ‘inauthenticity’ putting a focus on flavour in a Gen Z way.
Insights Lab is the next generation of food trend service. That's why we get Gen Z.
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Gen Z Food Trends 2026/27: Asian Shakeup 3.0
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