UK Food & Drink | 2026/27
Gen Z Food Trends: Fancy For All
The fifth of our Gen Z food trend spotlights for 2026/27 deals with why old school fine dining is not a safe bet, with luxury French and Italian norms among those set to see a major accessibility injection.
Generation Z:
The New Food Challenge
The New Food Challenge
Gen Z is reshaping food culture in ways that even the most established traditions can’t ignore.
Even the formality of old-school French and Italian dining is slowly starting to give way to playful, messy, and highly shareable experiences that put accessibility first.
What was once reserved for fine dining is being reimagined, often in handheld, social-first formats that feel indulgent yet approachable.
For brands, the challenge is clear: to surprise, delight, and provoke curiosity through bold reinvention, comfort-with-a-twist, and food storytelling that speaks Gen Z’s language.
Even the formality of old-school French and Italian dining is slowly starting to give way to playful, messy, and highly shareable experiences that put accessibility first.
What was once reserved for fine dining is being reimagined, often in handheld, social-first formats that feel indulgent yet approachable.
For brands, the challenge is clear: to surprise, delight, and provoke curiosity through bold reinvention, comfort-with-a-twist, and food storytelling that speaks Gen Z’s language.
Generation Z:
Solving the Puzzle
Solving the Puzzle
Building strategies for Gen Z is no simple task, with sharp food trend insight essential to cracking the code.
At Insights Lab by Egg Soldiers, we’re already looking ahead to 2026/27, helping global brands navigate a generation that’s rewriting the rules and tearing down the barriers.
Our latest FREE snapshot, 'Fancy For All', explores how luxury traditions are being given playful remixes with Gen Z in mind, trading formality for fun, and exclusivity for accessibility.
Insights Lab is the next generation of food trend service. That's why we get Gen Z.
At Insights Lab by Egg Soldiers, we’re already looking ahead to 2026/27, helping global brands navigate a generation that’s rewriting the rules and tearing down the barriers.
Our latest FREE snapshot, 'Fancy For All', explores how luxury traditions are being given playful remixes with Gen Z in mind, trading formality for fun, and exclusivity for accessibility.
Insights Lab is the next generation of food trend service. That's why we get Gen Z.
FREE DOWNLOAD
Gen Z Food Trends 2026/27: Fancy for All
Grab our FREE 2026/27 trends whitepaper through the form below:
REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27
GEN Z FOOD TRENDS HANDBOOK, 2026/27
What to expect from our FREE whitepaper:
- Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z
- Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations
- Understand Gen Z motivations as they reshape the UK culinary landscape, and how we can help you nail bespoke strategy pivots
Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.
Actionable 2026/27 Strategies.
Stay ahead with trend decks tailored to your brand, packed with real-time Gen Z signals, future forecasts and brand-ready food and format opportunities.
Co-create with our chefs and strategists in energising workshops designed to turn Gen Z insights into tangible NPD concepts, prototypes, and activation-ready formats.
Shape your Gen Z brand strategy with big-picture thinking — macro-level creative input and commercial planning built to drive relevance, resonance and results over time.
Industry-leading Gen Z food development - recipe creation and product innovation that’s bold, bespoke, and built to scale.
Supercharge your marketing with pitch packs, brand-building content and lead-gen tools designed to drive exposure and spark conversations with Gen Z-driven businesses
Experience Gen Z trends first-hand through curated food tours - exploring emerging hotspots, viral dishes and real-world Gen Z dining behaviour across key cities.
Ready to take your
food trend strategy
to the next level?
food trend strategy
to the next level?