Is breakfast the most important meal of the day? Well, from an industry perspective, opportunities for attracting early risers have certainly diversified since Covid, with UK breakfast trends a complex topic that includes the convenient, on-the-go arena; the indulgent eating scene; and more conservative, at-home scenarios.
The workday breakfast and the weekend breakfast are fairly separate concepts, with healthy eating macro trends
, the idea of permissible indulgence, and the ongoing cost-of-living crisis all playing their respective roles to varying degrees, Monday to Sunday.
The bottom line is that Brits love their breakfasts, there's plenty to go after as a food business, and consumer spend data often makes for positive viewing.
In foodservice, we're seeing new breakfast innovations emerging in previously unlikely areas, with street food
operators, dinner-focused institutions, and a raft of globally-influenced restaurants among those now broadening their daypart focus areas to reach new audiences.
Breakfast choices are also broadening in UK retail, with HFSS restrictions drawing focus on healthier breakfast development and on-the-go options rolling out to meet evolving demand from the time-poor and snack-centric.
So, for those 'early risers' in food product development; what are some of the hotspots in UK breakfast innovation that you can bank for 2024 inspiration?
We've painstakingly whittled down our list of current innovator examples to bring you five interesting thought-starters, with East African-inspired fry-ups, marvellous maritozzi, and semi-savoury French toast all on our breakfast menu.