"Smearing butter on a board and topping it with bits and pieces? It's a fad for me.
"Changing the flavour, shape, texture and ingredients of dairy products… a forever go-to for great simple and effective innovation.
"From a trend perspective, the execution of the butter board plays into the novelty and playfulness of food we tend to see more of in times of uncertainty, and it's one of those ideas that lends itself nicely to a TikTok video. Easily accessible ingredients, fun, low cost and easy to replicate and develop on – hence the going viral.
"By design it's entrenched in home cook achievement, chefs may be best placed adopting the spirit of it and executing with a little more skill and finesse (à la Thomas Straker