Come December, Georgina Irwin will be celebrating her three-year work anniversary at Pasta Evangelists
. And, much like her employers, Georgie has been in a near-constant state of evolution, broadening her role over those three years as the premium pasta brand continues to rapidly expand across channels and categories.
"I suppose I'm the sort of person who puts their hand up when there's an opportunity to help the business, whether it's in my job description or not," Georgie, currently the Head of Commercial Development, told us.
"I'm always eager to learn and develop skills, which is something you can do anywhere, but even more so as part of a dynamic startup."
For a brand like Pasta Evangelists and its omnichannel focus, Georgie's versatility in the face of the new has undoubtably been a real asset. Not six months after having started as Head of Retail and eRetail in 2020, she was helping to launch the brand's first ever restaurant operation, in Harrods.
A year later, Georgie took on D2C and online takeaway as part of her cross-channel management role, with the brand continuing to expand its operations across the country.
Today, Pasta Evangelists is firmly established as one of the UK's leading authorities on artisan fresh pasta, with a spate of new openings taking its total of delivery locations nationwide past 40, and a brand-new fresh pasta factory (their 'Pastificio
'), that's said to be the UK's largest, launching later this month.
In our exclusive interview, Georgie takes us through some of the key points from the brand's omnichannel strategies, comments on Pasta Evangelists' partnership with two-star chef Giancarlo Perbellini
in the imminently-relaunching Harrods' dining hall, and discusses why value is now key amid the ongoing cost-of-living crisis.