What it is:
Tteokbokki is one of the most popular street foods in its native Korea, yet the simmered rice cake is yet to really make its mark in the UK. However, we spotted multiple tteokbokki products placed front and centre on the fair floor by Korean brands.
O'Food's recently-launched heat-to-eat tteokbokki stood out from a flavour perspective, with the range comprising five options: Original (with a gochujang sauce); Garlic (with a spicy garlic sauce); Sweet Chilli (with a Korean sweet chilli sauce); BBQ (with a Korean bulgogi sauce); and Rosé (with a Korean spicy carbonara sauce). Why we're interested:
With street food trends
continuing to diversify, and Korean food options far beyond kimchi now entering the spotlight; tteokbokki could be one to watch as a convenient, cheap meal concept for retailers and caterers
alike, paired with a bold sauce.
Meanwhile, bulgogi marinades are making waves within BBQ, driven by interest (and recent new openings) within Korean BBQ
. Then there's the Korean spicy carbonara sauce, which seems ripe for the new generation of third culture innovators
taking 'fusion' concepts to new, exciting heights.