Brits love a good BBQ, with millions up and down the country eagerly gathering at the first sign of sun to cook up a smoke-filled storm. And while summer 2023 may yet still deliver on consistently decent weather, consumers have the issue of the cost-of-living crisis to contend with when planning their events, with food inflation to once again play a major role in influencing UK BBQ trends this year.
Traditionally, the likes of burgers and sausages act as the affordable bedrock of a classic British BBQ. However, as recently reported by The Guardian
; the average price of a pack of frozen beef burgers has risen by almost 32% in the past year, with standard pork sausages up by almost 20% per kilo.
Such eye-watering price hikes may dissuade some consumers from buying both meat options for one BBQ occasion, instead fashioning simpler BBQ 'menus' with fewer mains to save money.
This, in turn, may lead to a greater emphasis on the flavour and quality of the chosen option, with consumers willing to pay slightly more for a premium protein to take full lead of their respective BBQs.
Referring to consumers eager to make the most of their BBQ experiences in 2023; Jason Fordham, customer insights director at The Compleat Food Group, told The Grocer
: “Brands and retailers need to go beyond the standard banger in a bun with a squirt of ketchup if they are going to capture this end of the market."
Meanwhile, in hospitality, there has been a notable flurry of Asian BBQ restaurants launching in London, with Korean BBQ steakhouse AB Steak
soon to join the likes of DIY Japanese BBQ eatery High Yaki
, Korean BBQ concept Chungdam
, and QSR Japanese BBQ chain Yakiniku Like
as major new openings this past year.
It got us to thinking about potential BBQ innovation areas for 2024 and the Asian-inspired flavours, techniques and/or formats that might be harnessed by UK food businesses to pique the interest of BBQ lovers.
And so, without further ado, here are three potential BBQ opportunity areas for 2024, with Filipino-inspired ube burger buns, Korean BBQ sausages and 'Zibo-style' all part of the menu.