While the ongoing cost-of-living crisis might well be scary enough, Halloween 2023 will provide a much-needed dose of escapism for many UK consumers, with both retail and foodservice operators primed to unleash myriad spooky specials for the season.
Yes, there are still a few months to go before October hits, but there can be no rest for food development teams up and down the land, with early-stage inspiration for Halloween 2024 already well under way.
Here at Insights Lab, we're constantly analysing movements in global food & drink, evolving consumer motivations, and the trajectory of key macro trends to stay years ahead of the game, delivering concise and compelling food intelligence to inspire F&B teams and drive innovation
Due to popular demand, our specialists are now examining potential hot-spots for seasonal innovation in 2024, with our development chef vantage point and food trend expertise allowing us to cut through the fluff and provide direction for clients both big and small.
And, to give you a snapshot into our thinking; here are three food innovation thought-starters for Halloween 2024, with flavour riffs from Southeast Asia, next-level edible cocktail garnishes, and Day of the Dead season extenders all on the menu.