Summer is (apparently) on the way, with the hot weather naturally leading to a rise in ice cream and frozen dessert sales, both in retail and foodservice.
When it comes to ice cream trends in the UK, classic flavours such as vanilla, mint choc chip and chocolate lead the mainstream pack year after year, with decadent flavour combos also regularly finding favour.
Innovation, meanwhile, is often found within format & delivery, textural attributes, health-forward formulations (sugar/fat replacements), and plant-based builds, with consumers increasingly gravitating towards elevated, convenient and/or healthier ice cream iterations.
According to a recent report by Market Research Futures (MRF)
, the global artisanal ice cream market's valuation is set to grow 50% by 2030, driven in part by consumer demand for clean-label food offerings. Within this retail segment, creative flavour combinations, exciting textures, and health-forward enhancements
are among the other main drivers, with the UK predicted to be the largest market for artisanal ice cream in Europe.
Now, while summer is obviously when ice cream really comes into its own; the golden ticket for UK food brands is all-year-round appeal for their offerings - a task made all the more complicated by the ongoing cost-of-living crisis in the UK
With all of the above in mind, Egg Soldiers' Insights Lab has identified three opportunity areas for ice cream innovation in the coming years, with gut-friendly dairy riffs, nostalgia-driven creations, and bite-sized delivery all on the menu.