For those of you not in the know, Supernova
is a newly-opened smash burger joint in London's bustling Soho. It's the latest restaurant offering from London hospitality company, BVC Group
, and it opened its doors at the end of September.
Since then, it's frankly taken the capital by storm, amassing over 10k followers on Instagram since launch; commanding lengthy queues for the four hours it's open, 12pm to 4pm, Wednesday to Sunday; and becoming the talk of the town for its startlingly simple menu and gloriously chic design.
Supernova is all about the cheeseburger, with Classic and House options backed up by fresh fries and smooth sundaes. And while the food offer is seemingly straightforward, Supernova is standing out as one of the most talked about London openings of the past year.
So, the other week, we joined the queue to experience it for ourselves.
And, as a collective of chef experts, trend specialists and brand strategists, Insights Lab
takes everything into account, with Supernova's remarkable rise to fame a superb example of how the combination of a concise brand identity, a simplified menu, and a showstopping design strategy can immediately spell 'viral' even in the most expectant of foodie communities.