Easter is far from a UK-only period. From the 'Semana Santa' (Holy Week) in Spain and the 'Viernes Santo' (Holy Friday) in Argentina, to myriad Greek orthodox traditions and the Pope-led celebrations in Italy; the religious holiday is observed in a great many places across the world.
And the vast majority have Easter-centric food and drink traditions, some of which stood out to us during our analysis as potential considerations for future UK development, with global food influences and inspiration ever-increasing in popularity
Take Pizza Rustica
(or Pizza di Pasqua), for example. A traditional Italian Easter pie, Pizza Rustica has a flaky and buttery pie crust and is filled with eggs, ricotta, cured meats, and other cheeses.
A quiche-meets-pie creation, such an option could make for a superb Easter launch, appealing to consumers looking out for an affordable addition for at-home, picnic-style lunches.
Then there's Chiles Rellenos
, a traditional Mexican dish of poblano peppers stuffed with cheese, meat or vegetables that's often enjoyed during Easter. The peppers (which are only mildly spicy) are deep-fried in egg batter and usually served with a tomato sauce.
Lose the meat, and you have yourself a vegetarian Easter special.
Finally, if we look to Spanish Easter food traditions, the salt cod spread, Ajobacalao
, might be a consideration for future Easter introductions. The Malaga-born dish is made with olive oil, garlic, salted cod, chilli, lemon juice and cayenne pepper, served traditionally with crusty bread.
Spain is right at the forefront of the 'gourmet' tinned fish movement in the UK, led by the likes of Ortiz, with increasing consumer interest in this space potentially opening the door for the likes of Ajobacalao and other salty fish dips and spreads to make their mark over the coming years (and not just during Easter).