Who We Work With
Restaurants, Bars & Cafes
Quick Serve & Fast Casual
Stadia & Arenas
Leisure & Destination Venues
Hotels & Accommodation
Pubs
Health & Wellbeing
Retail, Food Brands & Manufacturers
What We Do
F&B Strategy
Insights & Ideation
Concept Creation
Brand Development
Menu Development
Menu Engineering & Commercialisation
Operational Audits & Menu Reviews
Foodservice Strategy for Manufacturers
Insights Lab
Overview
Bespoke Trend Intelligence
Innovation Workshops
Food Safaris
Gen Z Food Trends 2026/27
Articles / Whitepapers
Case Studies
About
Meet the Team
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Egg Soldiers: In the Media
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Gen Z Food Trends 2026-2027
Food Trend to Food Concept: Asian-Inspired Chicken
Christmas 2023: UK Restaurant Menu Trends Report
Egg Soldiers - Stadia 2026 Whitepaper
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Insights Lab by Egg Soldiers
Our Services
Bespoke
Food Insight Reports
Concise & compelling food intelligence to inspire F&B teams and drive innovation within your business
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Specialist-Led
Food Trend Workshops
Engaging & interactive concept workshops to ignite team creativity and inspire future innovation
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Pioneering
Gen Z Food Trend Strategy
Unpick the Gen Z puzzle with pioneering trend strategies, disruptive development inspiration & actionable business pivots
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Immersive
Food Trend Safaris
Chef-made, specialist-driven food tours to unlock unique and actionable insights for your brand
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