CREATIVE
GEN Z FOODSTORMING WORKSHOPS

Co-create Gen Z-ready concepts with creative foodstorming workshops. Turn trends into NPD ideas, prototypes and activation-ready formats for food and drink brands.

Book your FREE discovery call!

Generation Z:
Unlocking Opportunities

At Egg Soldiers, we help food and drink brands translate Gen Z’s energy, values and eating behaviours into bold, actionable ideas, with our Creative FoodStorming Workshops designed to help teams turn trends into commercial opportunity.

Working side-by-side with your team, our chefs and trend specialists guide concept development in real time - sketching, shaping and challenging ideas to align with both Gen Z expectations and your business goals.

Along the way, we explore relevant flavours, formats and global ingredients through curated tastings that fuel thinking and uncover new routes to relevance.

Whether you’re launching a menu refresh or shaping a new innovation strategy, we’ll tailor every session to your world - helping you move faster, think bigger and stay meaningfully connected to the most disruptive generation in food.

So then...

What goes on during these workshops?

No filler. No off-the-shelf thinking. Always bespoke.

Every workshop is shaped around your brand, your categories and your goals.

Depending on your focus, your session might include:

Bespoke Trend Downloads

High-impact presentations of Gen Z-driven food trends, backed by sharp consumer insight and category-specific opportunity.

We connect culture to commerce, setting the stage for fast, focused innovation.
Group Ideation Sessions

Hands-on collaboration with our chefs and trend experts to sketch, shape and stress-test ideas in real time.

From loose thoughts to concrete concepts, all built with Gen Z in mind.
Category-Specific Brainstorms

Targeted sessions exploring fresh thinking across your key categories or customer verticals.

We help teams spot gaps, challenge norms and unlock future-facing opportunities.
Tasting Experiences

Trend-led tastings featuring global flavours, surprising formats and inventive builds.

Designed to provoke conversation and spark new food thinking from the first bite.
NPD Pipeline Strategies

We help prioritise what’s worth pursuing, filtering the best ideas through feasibility, fit and future value.

The result? A shortlist of ready-to-develop concepts with real momentum.
Concept Storytelling

We help teams craft the narrative behind each idea - from naming and positioning to cultural relevance.

Because with Gen Z, how you talk about a product is just as important as how it tastes.

See how we can help you succeed!

Schedule a call or meeting

Sounds interesting...

How do I know these workshops are for me?

We support hospitality operators, food brands, retailers, agencies and suppliers who want to create better food experiences for Gen Z with a fresh, credible, and commercially grounded approach.

If you're asking questions like these,

then these reports are for you!

“How can we refresh our offer or tone for a new generation?”
“What does healthy even mean to Gen Z right now?”
“How do we make affordable options feel exciting, not like a compromise?”
“Are we playing it too safe with flavours?”
“How do we turn Gen Z trends into stuff our team can run with?”
“What kind of storytelling actually lands with Gen Z?”

Wait...

Are these workshops really on the money?

Don't take our word for it..

Duncan Rouse

Head of Pubs Commercials, Hall & Woodhouse

"The balance of trend insight and real-world application is spot on, bringing inspiring thinking paired with commercially grounded dish solutions.

“They are a really valuable part of our ongoing innovation process.”
Tom Edwards

Commercial Director, Natural Innovations

"A huge amount went into the report and innovation workshop - we found the whole experience really inspirational and enjoyable!"
Solene Couvreur

Marketing Manager, Lactalis UK & Ireland

"The team found the session very insightful and really liked the approach they took to share the different trends identified."
Lizzie Haywood

Innovations Manager, Waitrose & Partners

"They have an incredible ability to spot emerging trends and tailor them to the 'So What' for putting products on the shelf!"

Built to Support Your Team

Our Gen Z FoodStorming Workshops are built to energise your NPD, marketing, strategy, ops or leadership teams, bridging the gap between trend insight and real-world action.

We don’t just present the trends, we work with your team to turn them into bold ideas, ready to shape menus, products and pipeline.

Our Gen Z food intelligence integrates directly with your brand, marketing, NPD, digital and leadership teams, with our wider Gen Z service portfolio providing further depth, including:

Gen Z: F&B Brand Strategy

Gen Z: Menu Development & NPD

Gen Z: B2B Marketing

Gen Z: Food Safaris

Gen Z: F&B Trend Reports

Together, this gives you the clarity, behavioural understanding and tools you need to turn strategy into action quickly and confidently, specifically if you're exploring how Gen Z trends impact food and drink brands or how to engage Gen Z consumers across multiple touchpoints.

With a background in food science and previous roles including Head of Food & Marketing for Leon Restaurants and Head of Hospitality Product Development at M&S, Toph has shaped brands and food offerings for industry leaders.

Toph Ford

Co-Founder | Creative Director

Formerly the creative head of The Food People, Kateline leads our creative teams on their mission to bring exciting and relevant ideas to life for multinational retailers, global QSR, manufacturers and F&B brands.

Kateline Porritt

Director of Insights & Innovation

Previously food editor at WGSN, Pure NPD Insights and Food Spark, Tom is an expert food strategist with vast experience translating trends from across the global restaurant and retail scenes into actionable insights for major clients.

Tom Gatehouse

Senior Strategist

Charlie has invested the last 10+ years in working with start-ups and young businesses such as Farmer J and KERB food, striving on creative and process-driven projects through his expertise in ergonomics, operational pillars, and building from the ground up.

Charlie Casey

Account Director

Jasmin is a creative and strategic hospitality professional with over 13 years’ experience spanning food development, brand, and marketing with roles including Head of Food Innovation at both Wagamama and Prezzo, and brand management for PizzaExpress.

Jasmin Ayling

Account Director

Ready to take your
food trend strategy
to the next level?

Schedule a call today!

Get the Insights Lab Food Trend Digest!

WANT A TASTE?
GEN Z FOOD TRENDS HANDBOOK, 2026/27

What to expect from our FREE whitepaper:

Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z

Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations