Award-Winning Support for Industry-Leading Businesses
Click the brand logos for more on how we work with clients:
Bespoke Food Trends Report
Lactalis UK & Ireland
“The team found the bespoke report presentation session very insightful and really liked the approach you took to share the different trends identified.”
Solene Couvreur Marketing Manager
Discover our service: Bespoke Trend Reporting
Menu Review & Food Strategy
SushiDog
"Egg Soldiers were creative, passionate and professional in equal measure. They had exactly the right approach, keeping us engaged during every stage and delivering perfectly to the brief."
Greg Ilsen Co-founder
Find out how we help: QSR & Fast Casual
Eat A Pitta
"Egg Soldiers delivered fresh insights and challenger thinking that propelled our business.
"Their recommendations on operational improvements, menu layouts, and food offerings led to a 12.5% increase in ATV and an impressive 8% growth in like-for-like sales."
Dan Levy Managing Director
Find out how we help: QSR & Fast Casual
EL&N LONDON
"Egg Soldiers have been an invaluable partner in shaping our food philosophy, style, and operations since our early days.
"Their guidance has been instrumental in our journey, and we are grateful for their ongoing partnership."
Dan Booth Head of Global F&B & Development
Find out how we help: Restaurants, Bars & Cafes
Bespoke Trend Reporting
Waitrose & Partners
"The team worked alongside us to build and research the key trends for our internal food and drink trend report.
"They have an incredible ability to spot emerging trends and tailor them to the 'So What' for putting products on the shelf."
Lizzie Conlon Innovations Manager
How we help: Bespoke Trend Strategy
Everyman Media Group
"We approached Egg Soldiers with a huge operational problem to solve.
"They very quickly developed a thorough understanding of our business and presented us with a game changing food solution that has allowed us to continue to exceed customer expectations!"
Richard Linford Head of Food & Beverage
How we help: Leisure Hospitality
Food Innovation Workshops
Natural Innovations
“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!
“Thanks also for your patience as we chucked new ideas and themes at you to work into the report, and for the regular check ins, which were super helpful along the way.
“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”
Tom Edwards Commercial Director
How we help: Retail, Manufacturing & FMCG
St Austell Brewery
"The Egg Soldiers team have been a valuable asset to our pub kitchens, their expertise has allowed us to revamp our layouts and operations, resulting in increased efficiencies and streamlined processes.
"Thanks to their guidance we're able to serve our guests faster, even on our busiest days, we have been extremely happy with the positive results."
Lewis Allington Head of Food
How we help: Pub Sector
Côte Restaurants
"The team showed remarkable attention to detail and a passion for the creative throughout. They guided us through every step with confidence and care, co-creating with our food team and delivering outstanding results that perfectly align with our food philosophy, both for now and for the future.
"Toph and Stefan are both genuine experts, and I highly recommend them and their (Egg) Soldiers.
Steve Allen Executive Chef
How we help: Restaurants, Cafes & Bars
Menu Development Strategy
Leon
Our co-founder Toph led the innovation and menu development strategy at Leon for over four years – building the foundations for a scalable restaurant model and supporting the business as it grew from 7 to 40+ sites.
Discover how we help: QSR & Fast Casual
Food Strategy and Development
Ole & Steen
"Egg Soldiers have a non-compromising approach to quality and staff training, providing out-of-the-box creativity whilst having a clear commercial eye on how we could be fresh, new and truly stand out in the London food scene.
"Top operators, couldn't recommend them highly enough."
Alastair Gordon Operations Director
How we help: QSR & Fast Casual
Food Strategy Review & Bespoke Trend Workshop
Costa Coffee
Egg Soldiers first reviewed and validated its existing UK food strategy across specific categories, with the brand seeking to strengthen its overall food proposition for the future.
Following this, Egg Soldiers hosted a culinary innovation workshop with the Costa product development team on blue sky thinking and trend-led experimentation.
How we help: Restaurants, Cafes & Bars
Food Strategy & Menu Development
Tortilla
"Not only did they help us define our food strategies for both Tortilla and Chilango and deliver concise menu plans for the upcoming year; they also gave us some brilliant recommendations on future ways to differentiate and diversify both brands which we can keep coming back to.
"The team went above and beyond in all aspects of the brief, and we would not hesitate in recommending them.”
Megan Burton-Brown Marketing Director
How we help: QSR & Fast Casual
Food Offer Review, Menu Strategy & Recipe Development
The Alchemist
"Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business.
"The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects."
Jenny McPhee Brand Director
How we help: Restaurants, Cafes & Bars
Food Strategy & Menu Development
HOP Vietnamese
“As a fast-growing brand with evolving development needs, we made the decision to have Egg Soldiers act as an extension of our food team for this key step in the HOP journey.
"They have unique experience across the industry, and it comes together to great effect. The team worked closely with us through every project stage, and together we’ve created a food strategy to help us succeed both in the short and long term."
Paul Hopper Founder
How we help: QSR & Fast Casual
M&S Foodservice
Egg Soldiers co-founder Toph Ford injected foodservice best practices and the entrepreneurial thinking of a young brand into a leading retail focused environment – launching on-trend new concepts and re-thinking existing offers.
How we help: Restaurants, Cafes & Bars
Menu Offer Review & Food Identity
Away Resorts
"Toph, Stefan and their Egg Soldiers are not only clear experts in their fields, but they have a brilliantly collaborative nature - something I really appreciated during the project.
"We came away with genuine confidence in both the new food strategies and in the ways in which we might implement them. And for both, I have to applaud the Egg Soldiers team."
Jim Hamilton Head of Commercial Operations
How we help: Leisure Hospitality
Review, Food Strategy and Menu Development
Burger Boi
BurgerBoi, a premium fast-food brand with 15 sites across the UK, recognised the need for a menu refresh to drive sales and support its growing brand presence.
Our work with the brand resulted in a 12% increase in sales, bolstered revenue growth, and established a strategic LTO calendar.
How we help: QSR & Fast Casual
Menu & Recipe Development
P&O Cruises
Egg Soldiers was commissioned by P&O Cruises for two engaging projects.
The first was to develop the menu and food offer for its new restaurant concept, 6th Street Diner - a classic American diner with a twist.
Following this, Egg Soldiers was tasked with revamping P&O's main food offer, named Freedom Dining, with 800 new dishes developed for its fleet of vessels.
How we help: Leisure Hospitality
Ivy Farm Technologies
"Egg Soldiers were quick to understand our brief and vision in the new industry of cultivated meat, and helped us with our product development to quickly create a delicious end product.
"The level of quality, care and professionalism was highly appreciated, and we were extremely happy with the end product.
"We would highly recommend the Egg Soldiers team, and would definitely work with them again."
Russ Tucker Co-Founder
How we help: Retail, Manufacturing & FMCG
Pali Kitchen
"The Egg Soldiers team has been a game-changer for our business.
"Implementing their recommendations has resulted in improved sales, site performance, and set us on a scalable business journey.
"Their tailored solutions and attention to detail are impressive. Highly recommended!"
Anu Kathuria Owner
How we help: QSR & Fast Casual
Qima Café
Qima Café called on Egg Soldiers to develop a brunch/lunch menu that would enhance its high-end coffee and pastry offering, while also helping equip and optimize their new CPU to ensure quality and consistency across the growing brand.
How we help: Restaurants, Cafes & Bars
Loungers
"Loungers undertook one of its largest and most ambitious projects ever and called on Stefan and the Egg Soldiers to help.
"The guidance, teaching and implementation was carefully curated and delivered; the results were game changing.
"Loungers simply wouldn't be the business it is today without the huge Back of House transformational project, that Stefan was integral to."
Jake Bishop Co-Founder
How we help: Restaurants, Cafes & Bars
Food Strategy & Menu Development
Morrisons Café
"Egg Soldiers' development process was comprehensive and engaging, with the team's diverse set of skills invaluable assets for us during what was an important project.
"It was a pleasure to work with them, and the feedback from our customers has been really positive since launch – we've seen an uptick in café engagement across demographics and increases across all key performance indicators."
The first of our Gen Z food trend spotlights for 2026/27 covers the incoming Asian culinary shakeup - a move towards next level comfort combos with new fusion focuses
REGISTER YOUR INTEREST: GEN Z FOOD TRENDS HANDBOOK, 2026/27
What to expect from our FREE whitepaper:
Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z
Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations
Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots