Food Consultants.
Helping food businesses succeed.
Hospitality | Retail | Manufacturing
Award-Winning Support
for Industry-Leading Businesses
Click the brand logos for more on how we work with clients:
Food Concept Development
Brighton Amex Stadium
Egg Soldiers was commissioned to develop four new F&B concepts for the launch of the Brighton Fanzone at the Amex Stadium, with the team delivering recommended menu architecture, categories and dish listings for both match and non-match days.
New Concept Development
Mars
Egg Soldiers tackled global trend strategy and concept ideation for a specific brand in the Mars portfolio, with our team of specialists working closely with stakeholders to create new, relevant and tangible ideas for its brand expansion.
Concept Strategy & Ideation
PepsiCo
Egg Soldiers tackled global trend strategy and concept ideation for a specific brand in the PepsiCo portfolio, with our team of specialists working closely with stakeholders to create new, relevant and tangible ideas specifically for a Gen Z audience.
Langdale Hotel
"From the initial consultation to the final delivery, Egg Soldiers demonstrated exceptional expertise and professionalism. They took the time to understand our unique needs and challenges, and their design solutions were both practical and forward-thinking.
"Egg Soldiers' commitment to excellence and their ability to deliver on their promises have made a profound impact on our business. We are incredibly grateful for their support and highly recommend their services to anyone looking to enhance their kitchen operations."
Michael Wrigglesworth
Director of Experience
"Egg Soldiers' commitment to excellence and their ability to deliver on their promises have made a profound impact on our business. We are incredibly grateful for their support and highly recommend their services to anyone looking to enhance their kitchen operations."
Michael Wrigglesworth
Director of Experience
EL&N LONDON
"Egg Soldiers have been an invaluable partner in shaping our food philosophy, style, and operations since our early days.
"Their guidance has been instrumental in our journey, and we are grateful for their ongoing partnership."
Dan Booth
Head of Global F&B & Development
"Their guidance has been instrumental in our journey, and we are grateful for their ongoing partnership."
Dan Booth
Head of Global F&B & Development
Bespoke Trend Reporting
Waitrose & Partners
"The team worked alongside us to build and research the key trends for our internal food and drink trend report.
"They have an incredible ability to spot emerging trends and tailor them to the 'So What' for putting products on the shelf."
Lizzie Conlon
Innovations Manager
"They have an incredible ability to spot emerging trends and tailor them to the 'So What' for putting products on the shelf."
Lizzie Conlon
Innovations Manager
Everyman Media Group
"We approached Egg Soldiers with a huge operational problem to solve.
"They very quickly developed a thorough understanding of our business and presented us with a game changing food solution that has allowed us to continue to exceed customer expectations!"
Richard Linford
Head of Food & Beverage
"They very quickly developed a thorough understanding of our business and presented us with a game changing food solution that has allowed us to continue to exceed customer expectations!"
Richard Linford
Head of Food & Beverage
Food Innovation Workshops
Natural Innovations
“A huge amount of work has gone from you guys to deliver a really inspirational report and innovation workshop for us!
“Thanks also for your patience as we chucked new ideas and themes at you to work into the sessions, and for the regular check ins, which were super helpful along the way.
“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”
Tom Edwards
Commercial Director
“Thanks also for your patience as we chucked new ideas and themes at you to work into the sessions, and for the regular check ins, which were super helpful along the way.
“You have all been a pleasure to work with, we have found the whole experience really enjoyable and inspirational and look forward to recommending you to others and working together again.”
Tom Edwards
Commercial Director
St Austell Brewery
"The Egg Soldiers team have been a valuable asset to our pub kitchens, their expertise has allowed us to revamp our layouts and operations, resulting in increased efficiencies and streamlined processes.
"Thanks to their guidance we're able to serve our guests faster, even on our busiest days, we have been extremely happy with the positive results."
Lewis Allington
Head of Food
"Thanks to their guidance we're able to serve our guests faster, even on our busiest days, we have been extremely happy with the positive results."
Lewis Allington
Head of Food
Côte Restaurants
"The team showed remarkable attention to detail and a passion for the creative throughout. They guided us through every step with confidence and care, co-creating with our food team and delivering outstanding results that perfectly align with our food philosophy, both for now and for the future.
"Toph and Stefan are both genuine experts, and I highly recommend them and their (Egg) Soldiers."
Steve Allen
Executive Chef
"Toph and Stefan are both genuine experts, and I highly recommend them and their (Egg) Soldiers."
Steve Allen
Executive Chef
Food Strategy and Development
Ole & Steen
"Egg Soldiers have a non-compromising approach to quality and staff training, providing out-of-the-box creativity whilst having a clear commercial eye on how we could be fresh, new and truly stand out in the London food scene.
"Top operators, couldn't recommend them highly enough."
Alastair Gordon
Operations Director
"Top operators, couldn't recommend them highly enough."
Alastair Gordon
Operations Director
Food Strategy Review & Bespoke Trend Workshop
Costa Coffee
Egg Soldiers first reviewed and validated its existing UK food strategy across specific categories, with the brand seeking to strengthen its overall food proposition for the future.
Following this, Egg Soldiers hosted a culinary innovation workshop with the Costa product development team on blue sky thinking and trend-led experimentation.
Following this, Egg Soldiers hosted a culinary innovation workshop with the Costa product development team on blue sky thinking and trend-led experimentation.
Food Strategy & Menu Development
Tortilla
"Not only did they help us define our food strategies for both Tortilla and Chilango and deliver concise menu plans for the upcoming year; they also gave us some brilliant recommendations on future ways to differentiate and diversify both brands which we can keep coming back to.
"The team went above and beyond in all aspects of the brief, and we would not hesitate in recommending them.”
Megan Burton-Brown
Marketing Director
"The team went above and beyond in all aspects of the brief, and we would not hesitate in recommending them.”
Megan Burton-Brown
Marketing Director
Food Offer Review, Menu Strategy & Recipe Development
The Alchemist
"Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business.
"The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects."
Jenny McPhee
Brand Director
"The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects."
Jenny McPhee
Brand Director
Food Strategy & Menu Development
HOP Vietnamese
“As a fast-growing brand with evolving development needs, we made the decision to have Egg Soldiers act as an extension of our food team for this key step in the HOP journey.
"They have unique experience across the industry, and it comes together to great effect. The team worked closely with us through every project stage, and together we’ve created a food strategy to help us succeed both in the short and long term."
Paul Hopper
Founder
"They have unique experience across the industry, and it comes together to great effect. The team worked closely with us through every project stage, and together we’ve created a food strategy to help us succeed both in the short and long term."
Paul Hopper
Founder
Menu Offer Review & Food Identity
Away Resorts
"Toph, Stefan and their Egg Soldiers are not only clear experts in their fields, but they have a brilliantly collaborative nature - something I really appreciated during the project.
"We came away with genuine confidence in both the new food strategies and in the ways in which we might implement them. And for both, I have to applaud the Egg Soldiers team."
Jim Hamilton
Head of Commercial Operations
"We came away with genuine confidence in both the new food strategies and in the ways in which we might implement them. And for both, I have to applaud the Egg Soldiers team."
Jim Hamilton
Head of Commercial Operations
Review, Food Strategy and Menu Development
Burger Boi
BurgerBoi, a premium fast-food brand with 15 sites across the UK, recognised the need for a menu refresh to drive sales and support its growing brand presence.
Our work with the brand resulted in a 12% increase in sales, bolstered revenue growth, and established a strategic LTO calendar.
Our work with the brand resulted in a 12% increase in sales, bolstered revenue growth, and established a strategic LTO calendar.
Menu & Recipe Development
P&O Cruises
Egg Soldiers was commissioned by P&O Cruises for two engaging projects.
The first was to develop the menu and food offer for its new restaurant concept, 6th Street Diner - a classic American diner with a twist.
Following this, Egg Soldiers was tasked with revamping P&O's main food offer, named Freedom Dining, with 800 new dishes developed for its fleet of vessels.
The first was to develop the menu and food offer for its new restaurant concept, 6th Street Diner - a classic American diner with a twist.
Following this, Egg Soldiers was tasked with revamping P&O's main food offer, named Freedom Dining, with 800 new dishes developed for its fleet of vessels.
Ivy Farm Technologies
"Egg Soldiers were quick to understand our brief and vision in the new industry of cultivated meat, and helped us with our product development to quickly create a delicious end product.
"The level of quality, care and professionalism was highly appreciated, and we were extremely happy with the end product.
"We would highly recommend the Egg Soldiers team, and would definitely work with them again."
Russ Tucker
Co-Founder
"The level of quality, care and professionalism was highly appreciated, and we were extremely happy with the end product.
"We would highly recommend the Egg Soldiers team, and would definitely work with them again."
Russ Tucker
Co-Founder
Loungers
"Loungers undertook one of its largest and most ambitious projects ever and called on Stefan and the Egg Soldiers to help.
"The guidance, teaching and implementation was carefully curated and delivered; the results were game changing.
"Loungers simply wouldn't be the business it is today without the huge Back of House transformational project, that Stefan was integral to."
Jake Bishop
Co-Founder
"The guidance, teaching and implementation was carefully curated and delivered; the results were game changing.
"Loungers simply wouldn't be the business it is today without the huge Back of House transformational project, that Stefan was integral to."
Jake Bishop
Co-Founder
Food Strategy & Menu Development
Morrisons Café
"Egg Soldiers' development process was comprehensive and engaging, with the team's diverse set of skills invaluable assets for us during what was an important project.
"It was a pleasure to work with them, and the feedback from our customers has been really positive since launch – we've seen an uptick in café engagement across demographics and increases across all key performance indicators."
Ali Lyons
Head of Food Service Operations
"It was a pleasure to work with them, and the feedback from our customers has been really positive since launch – we've seen an uptick in café engagement across demographics and increases across all key performance indicators."
Ali Lyons
Head of Food Service Operations
Discover how we can help your business:
Our track record for success spans multinational retailers, global QSR, manufacturers and F&B brands, delivering outstanding culinary narratives that reach consumers in a big way
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Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.
Gen Z Food Trend Insight.
Actionable 2026/27 Strategies.
REGISTER YOUR INTEREST:
GEN Z FOOD TRENDS HANDBOOK, 2026/27
GEN Z FOOD TRENDS HANDBOOK, 2026/27
What to expect from our FREE whitepaper:
- Discover Insight Lab's top 10 food & drink trends for 2026/27, forecasted specifically for Gen Z
- Follow the foodservice, retail and manufacturing trend paper trails for each of our forecasted trends, featuring targeted examples and actionable recommendations
- Understand Gen Z motivations as they reshape the UK culinary landscape, and we can help you nail bespoke strategy pivots
Translating Trends, Interpreting Insights,
Inspiring Innovation
Inspiring Innovation
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