Menu and Experience Review
An external expert fresh eyes view on the product proposition and customer experience.
Brand and Customer
We analyse your brand look and feel and how well it resonates with your target customers. Ensuring the brand appeals to the target market is key for any business.
Customer Experience
A positive customer experience is vital to any business.
To give us the full picture, we'll evaluate all main touchpoints of the customer journey, including site design, external and internal signage, interaction points and POS material.
The Competition
Understanding how your business compares to the market leaders is a key tool.

We'll benchmark your closest competitors - local, national and global. Taking learnings from this analysis can help you develop a unique market positioning.
Trend Alignment
Staying on-trend is vital when it comes to attracting new customers and ensuring existing customers keep coming back. We'll challenge your offer, helping you identify what is a trend and what is a fad, and recommend the main values your brand should adopt.
Menu Analysis
A full review of your menu structure, brand fit, tiering and prices, along with a menu gap analysis. A great menu will maximise the spend opportunity whilst ensuring quality, value and the vital brand experience.
Your Team
Your front of house team are the face and voice of your brand. We'll review your team setup and skill-sets, and give you the tools to help them tell your story and deliver a great customer experience.
A Menu and Experience Review is designed to understand the detail of your concept, benchmarking your business against industry leaders and uncovering the root causes of under-performance. We'll create a prioritised plan of corrective actions – identifying sales driving opportunities and helping you improve the customer experience.

How it works

Establish goals
We conduct a kickoff meeting to understand the needs, goals and challenges of your business.
Immersion and data review
To ensure we fully understand your business we review all relevant product experience data – including sales mix, recipe costs & margins, customer feedback and operational support material.
Site visits
We undertake site visits in order to fully understand the customer and product experience – tasting the full food and drink offer, and reviewing branding materials and the vital customer journey experience.
We produce a report based on the agreed goals from our kickoff meeting, as well as our industry knowledge and experience. The project concludes with a stakeholder meeting to discuss our recommendations, ways to improve the product offer and customer experience.
Contact us for more information on Menu and Experience Reviews
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